LUN 25 DE NOVIEMBRE DE 2024 - 21:23hs.
CONTRACT WILL BE FOR THREE YEARS

VaideBet signs the largest main sponsorship deal in Brazil with Corinthians: US$ 75 million

Corinthians has finalized the largest main sponsorship deal in the history of Brazilian football. The club has reached an agreement with the betting platform VaideBet for a three-year contract totaling US$ 74 million. Company will pay US$ 25 million per season to occupy the shirt space, which has been held by Hypera Pharma (Vitaminas Neo Química) since 2021. The contract also includes sponsorships for the women's, eSports, and youth teams.

The current sponsor pays about US$ 4,5 million annually to the club (the agreement was initially closed at US$ 3,5 million but underwent correction).

According to reports from Rádio Bandeirantes, the president of the black and white team, Augusto Melo, met with the company responsible for the offer last Friday (5), and the final details were on the verge of being finalized.

One day later, on Saturday (6), the enigmatic announcement took place in the official publication of the betting platform itself, generating quick engagement and excitement from Corinthians fans.

The values recorded for the next three-year partnership between Corinthians and 'VaideBet' are record-breaking in the market. With these figures, Timão surpasses teams like Palmeiras, São Paulo, and Flamengo, now having the highest income from a main sponsor in the country.

Currently, Flamengo and Palmeiras have the largest sponsorships in Brazil. Flamengo signed a two-year contract with Pixbet for US$ 35 million (US$ 17,5 million per season).

 

 

On the other hand, the green and white club has a fixed contract of US$ 16,5 million with Crefisa, potentially reaching US$ 25 million with bonuses for titles – in 2023, the total was US$ 19,5 million with the victories in the Recopa, Paulista, and Brasileiro.

At the end of last year, under the leadership of then-president Duilio Monteiro Alves, Corinthians aligned an agreement with Pixbet for US$ 15 million per year. However, the elected president Augusto Melo requested that the agreement not be finalized because he had a higher proposal.

Pixbet has a contract to display its brand on the shoulders of the Corinthians' jersey until the end of 2025, but the agreement is expected to be terminated so that VaideBet has exclusivity on the black and white uniform.

With this new agreement, Corinthians gets closer to Augusto Melo's goal of raising US$ 41 million in uniform sponsorships.

About VaideBet

VaideBet is an online betting platform that has been operating in the Brazilian market for some time. Supreme Marketing and Publicidade LTDA, located in Barueri-SP, is responsible for the platform in Brazil.

The company claims to be a 'sports entertainment platform that offers various options in the sports market, both Brazilian and international, as well as casino games, to ensure your entertainment.' The platform operates from Curaçao.

 

 

To boost its growth in the market, in September 2023, the company announced its first exclusive ambassador, a prominent figure in the entertainment industry with great charisma: the sertanejo singer and Corinthians fan, Gusttavo Lima."