With a constantly changing landscape, sports betting houses are solidifying their presence on the fields of the Brazilian Serie A Championship. With Corinthians leading the way by entering a colossal agreement with VaideBet, valued at R$ 360 million over three years, this move represents a new era in main sponsorship deals.
Surprisingly, 15 out of the 20 elite clubs now display brands from the world of betting on their shirts, outlining a dominant trend.
However, Internacional, Grêmio, Cuiabá, Palmeiras, and Bragantino resist this trend, opting for partnerships with banks, personal credit companies, tire manufacturers, and beverage giants.
Palmeiras, with a substantial fixed contract of R$ 81 million with Crefisa, stands out as an exception, while Bragantino proudly displays the support of Red Bull, and Internacional and Grêmio have the main sponsorship of Banrisul. In the diverse universe of sponsorships, each club is carving its own path, showcasing the wealth and dynamics of Brazilian football.
The sports betting market is linked to sponsorships. According to Brazilian sports marketing companies, the 19 teams competing in the Brazilian Serie A Championship maintain their partnerships, exposing the brands of betting websites.
This phenomenon not only reflects the transformation in the dynamics of sports investments but also highlights the challenge faced by some clubs choosing to stay on the sidelines of this trend, opting for distinct partnerships. In this context, we will explore the growing impact of sports betting houses on team uniforms, analyzing the nuances of this paradigmatic change in the Brazilian football landscape.
Here is the list of teams and their sponsors:
- Cruzeiro – Betfair
- Atlético and Fluminense – Betano
- Botafogo – Parimatch
- São Paulo – Superbet
- Corinthians – VaideBet
- Flamengo and Vasco – PixBet
- Athletico PR and Bahia – Esportes da Sorte
- Fortaleza – NoviBet
- Criciúma – EstrelaBet
- Juventude – Stake
- Vitória – Betnacional
- Atlético-GO – Blaze
Source: GMB
