Games Magazine Brasil - What is your assessment of Bet7k's overall performance and growth in 2023? Did it meet or exceed expectations?
Talita Lacerda - For the company, 2023 was fantastic for Bet7k. It undoubtedly exceeded expectations. We also expanded our projects, partnerships, and implemented our strategies and processes. We were aware of the great growth potential of the company, as we carried out work with a high level of seriousness and dedication. The results were quite positive.
What is your assessment of Bet7k's performance and growth in the Brazilian market in 2023?
I believe we established our position in the market, considering our partnerships with clubs and federations in our sports incentive movement. We had sponsorship actions, activations with major players, development of our technology, and a focus on user experience. We are mainly investing in establishing consistent and long-term partnerships, and I believe Bet7k is ideally positioned for substantial growth in the iGaming market in Brazil. I also think we will always face challenges, as the betting market is on the rise, and there is broad competition, but we have great confidence in our potential and celebrate the results achieved with a committed and dedicated team. With the fastest withdrawal among national bookmakers, Bet7k focuses on user support. We differentiate ourselves in both acquisition and technology.
Could you list the main achievements or goals accomplished?
Being among the most accessed platforms by bettors in Brazil is undoubtedly one of Bet7k's great achievements in 2023. Additionally, from the perspective of increasing the brand's reach and our strength in the strategic marketing field, the agreements we sealed with CBV (Brazilian Volleyball Confederation), traditional football clubs, and important ambassadors - examples of Neto and Diego Tardelli - are significant accomplishments for the company in 2023. I would also highlight our participation in international events in the United States and Europe. It is always very positive to be present at relevant events in the iGaming market. We are constantly seeking development and new knowledge. I would say we came to change the history of the gaming and sports betting industry in Brazil. We are structuring ourselves not only to continue growing in the Brazilian market but also to expand internationally.
In your sector, what trends or technological advances do you believe will dominate the market in 2024? What will be the future trends?
Something that few have talked about is job creation and new courses that will emerge in the country. Perhaps promoting specialization and knowledge hubs in the sector, as is already common in the technology and innovation area. But despite the great expansion, this market is recent in Brazil, and few universities, for example, offer training for new professionals. This workforce training, along with the natural increase in demand in the market, will provide thousands of new opportunities and, consequently, improve the country's economy.
What is your overall opinion on the regulation of the sports betting and online gaming market in Brazil, which is on the verge of approval?
We have good expectations for the sports betting scenario after regulation is implemented in Brazil. The country's potential is enormous, and we are fully prepared for this new phase. I believe that regulation will contribute to the sector's development. The entire segment is closely watching the text being approved. We expect the project to be positive for players and investors, as well as to promote relevant revenues for the country in its fiscal effort, considering clear rules, best practices, measures that emphasize responsible gaming, player protection, and a healthy and attractive business environment for all.
What are the main goals/objectives of Bet7k for 2024 in the Brazilian market? And on a global scale?
Our desire is to continue growing exponentially. We have made many partnerships in sports and also in the entertainment industry, encouraging and building a close relationship with our partners. In the sports field, we have some projects for the rest of the year and intend to increase our investments, not only in football but in other sports.
This year will be full of competitions, with a highlight for the Paris Olympics. This will certainly be a factor in generating new content and opportunities along with the Brazilian Volleyball Confederation, where we are sponsors and have many properties, including the naming rights for the Leagues. Volleyball has always been one of the favorite sports of the Brazilian audience after football, and we want to reignite that flame. In 2024, I hope Bet7k continues its growth process, and we can strengthen the brand's presence in the national and international scenes. We are extremely pleased with the results achieved in 2023 and are convinced that we will continue on the path of achievements in this next cycle that will begin.
Source: Exclusive GMB
