“Another step has been taken. We have been on this path since last year. Of the more than 5,000 betting houses operating in Brazil, we are part of the approximately 1% that have expressed interest since the beginning of the discussions on the final regulation. Our values involve creating a healthier and safer environment for the entire sports and entertainment ecosystem,” says Thiago Vancelotte, Country Manager of Betsat in Brazil.
The company has worked hard to ensure the same level of transparency and user security, in addition to the due collection of taxes as of January 1, 2025. Betsat is seeking a standard of conduct that will serve as an example for the entire industry.
“We firmly believe that licensing is the best way to strengthen the trust of users who have been with us for over a year and a half of constant growth in Brazil. Our main concern on a daily basis is integrity and responsibility in all our practices, to increasingly raise the ethical standard of the sports betting and online casino sector,” adds Thiago Vancelotte.
Betsat has been operating in Brazil since the beginning of 2023. In the current season, it became the master sponsor of Vitória, in the return to the national elite of the Série B champion. The contract, which runs until the end of 2025, provided investments that helped the club regain the Campeonato Baiano title after 7 years, beating its biggest rival in the final at its stadium.
Since June, Zico has been Betsat's official ambassador. The former player and idol of Brazilian fans is part of the brand's consolidation strategy in the country, as a synonym for credibility, ethics and high performance at an international level.
Source: GMB
