In a video posted on the company's official Instagram as part of the announcement, fans were asked to answer who they consider to be the best striker in the club's history. With a wide response, many confirmed Luís Fabiano as the big favorite of São Paulo fans.
The choice of Luís Fabiano as an ambassador reinforces the brand's connection with the Brazilian public, bringing the credibility of his career in football to foster a bond with sports fans. The partnership with the former player promises to strengthen the brand and consolidate Parimatch's position in the sports betting market.
By partnering with an athlete widely respected for his contributions to football, the company hopes to attract not only new audiences – Luís Fabiano's fans – but also deepen its engagement with a wider audience that shares the same passion for the sport.
"I am very happy to join Parimatch as a new ambassador. The partnership is a perfect match, as both the brand and I share a commitment to pushing boundaries and achieving excellence," emphasizes Luis Fabiano, upon signing the contract with the brand.
“Throughout my career, I have always sought to connect with fans and inspire the next generation of athletes. I believe that Parimatch, with its global reach and dedication to supporting the sport, will help strengthen this connection. Together, we aim to create exciting opportunities and engage fans in new and innovative ways.”
The former footballer and current commentator for ESPN and StarPlus played a prominent role at São Paulo, where he is the third highest scorer in the club’s history, with 233 goals scored in his two spells.
Luís Fabiano is still an idol at Sevilla, in Spain, and the fifth highest scorer in the European club’s history, with 127 goals. For the Brazilian national team, he played 45 games and scored 28 goals, having played in the 2004 Copa América and the 2010 World Cup. Revealed by Ponte Preta, the top scorer defended the colors of Vasco da Gama in Brazil, in addition to spells at Porto (POR), Stade Rennais (FRA) and Tianjin Quanjian (CHI).
Parimatch is a dynamic and innovative global sports betting and gaming brand, offering an immersive experience for users seeking excitement in the world of online entertainment. With a differentiated digital approach, Parimatch stands out with its innovative platform, known for its exceptional speed and interactive features that redefine the way people engage with sports and entertainment.
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Source: GMB
