MAR 5 DE NOVIEMBRE DE 2024 - 01:28hs.
An entity of the University of Nevada

Playtech and International Gaming Institute collaborate to create sustainable gambling environment

Playtech and the University of Nevada, Las Vegas (UNLV) announced a multiyear collaboration focused on leveraging technology to create a more sustainable gambling environment. The parties will work together on various topics of mutual interest/shared interest, drawing on the extensive experience of both organisations. In Brazil, Playtech owns the galera.bet brand, one of the most important operators in the country.

Established in 1994, UNLV IGI provides research-based solutions, cutting-edge insights and executive education to the global gaming and gambling industry. Initially, the key areas of focus of this collaboration will be the use of AI and machine learning to promote and support safer and more responsible gambling.

Playtech has committed funding to an IGI project that explores how AI can be used to train chatbots to encourage safer gambling behaviours among sports bettors. Additionally, Playtech has supported an internship in the inaugural Gaming Manufacturing Internship Program at IGI’s Center for Gaming Innovation.

Kasra Ghaharian, PhD, Director of Research, UNLV International Gaming Institute 
commented: “We are thrilled to collaborate with Playtech in advancing our responsible gambling research. Their expertise in artificial intelligence and machine learning is crucial in promoting safer gambling behaviours amongst players all around the world.”

“Playtech’s dedication to reducing gambling related harm, aligns with our own goals of employing the most advanced methodologies to understand, predict, and prevent potential gambling harm. As responsible gambling becomes increasingly important in the US and around the world, our collaboration with Playtech is more vital than ever.”

Brett Abarbanel, PhD, Executive Director, UNLV International Gaming Institute, Associate Professor, UNLV William F. Harrah College of Hospitality further commented“It is a joy to work with Playtech across IGI’s many education, innovation, and research programs. Playtech is a global leader in gambling and gaming, and together we will advance a stronger, more sustainable industry.”

Jonathan Doubilet, VP of US Business Operations at Playtech said: We are delighted to collaborate with the prestigious UNLV International Gaming Institute (IGI). Their expertise in the gambling and technology sector helps continue to generate powerful insights that benefit all stakeholders in advancing player protection."

"Supporting their cutting-edge research, to lead the way in developing innovative solutions to enhance player protection and promote safer gambling behaviours, is a priority for us.”


Source: GMB