The launch of the betting website caesarsports.com.br in Las Vegas was marked by creativity, with several actions in homage to Brazil. The Caesars Palace statue was installed on the Strip street holding the Brazilian flag, the Ferris Wheel and the Eiffel Tower were lit up in green and yellow, and the video of the platform’s launch was shown on the casino’s billboards on Las Vegas Boulevard during the three days of G2E.
BIG Brazil Tecnologia e Loteria submitted an authorization request to the Secretariat of Prizes and Betting of the Ministry of Finance (SPA/MF) to operate the fixed-odds betting and online gaming market, following all guidelines and ordinances (SPA/MF 827/24) of the Ministry of Finance. In fact, the name of the platform is included in the ‘positive list’ published by SPA/MF.
In February of this year, BIG Brazil obtained the license for the Caesars Sportsbook brand, a division of Caesars Entertainment, to launch sports betting operations in the country.
BIG Brazil already had a partnership with Caesars through the operation in Brazil of the World Series of Poker® (WSOP®) brand, the largest poker tournament in the world. Caesars Entertainment Corporation is a North American gaming conglomerate that operates around 50 casinos and hotels, including some in Las Vegas.
In April of this year, it signed a partnership with NeoGames S.A., a technology provider of complete iGaming and iLottery solutions, to boost the operator's entry into the newly regulated online betting and gaming market in the country.
In July, BiG Brazil and Integrity Compliance 360 (IC360) announced a partnership that will provide access to IC360's integrity monitoring technology. The proprietary integrity monitoring technology analyzes multiple data sets to proactively identify irregular arbitrage and betting patterns at the contest level. BIG Brazil will be able to count on the same company that serves Caesars in the United States, a model for monitoring and containing fraud prevention.
In August, BIG Brazil began its operations in Rio de Janeiro, placing the Caesars Sportsbook online gaming platform brand in Brazil for the first time.
“We are very happy to start operating in the country, precisely in Rio de Janeiro, a state with a tradition in the gaming sector and the largest showcase for Brazil abroad. BIG Brazil, through Caesars Sportsbook, will bring experience, credibility and respect to the consumer, with a platform focused on entertainment and responsible gaming,” commented the CEO of Caesars Sportsbook do Brasil André Feldman.
In September, the brand presented its first three names for the Board of Directors in Brazil with the Caesars Sportsbook brand. Paulo Morais, Jan Jones Blackhurst and Mauricio Frizzarin form the Board of Directors of BIG Brazil.
Feldman added that the company's goal now is to expand operations to all cities in the state of Rio de Janeiro and, in the future, to the entire country. “BIG/Caesars Brazil has also applied for a federal license. The Rio de Janeiro operation will be the Group's calling card for the national operation, scheduled to begin in 2025,” announced the executive.
“We will enter the country with the Caesars Sportsbook brand, starting with Rio de Janeiro, which has a population of over 16 million inhabitants and a potential greater than several European countries with the same population as the state. But we also aim to apply for a federal license, and the Rio de Janeiro operation will be the group's calling card for the national operation, scheduled to begin in 2025. We are the first Brazilian company to apply for a state and federal license,” said Feldman.
BIG Brazil is a Brazilian holding company with subsidiaries that operate regulated live and online gaming, sports betting, poker and lottery. Since 2015, BIG Brazil has been licensed by Caesars Entertainment and William Hill U.S. to operate their brands in Brazil.
Source: GMB
