The specialized track is scheduled for Thursday, October 31st, the final day of Latin America’s leading iGaming and sports betting event, hosted at the Seminole Hard Rock Hotel & Casino in Miami.
Attendees can look forward to a series of discussions, including key takeaways from the recent Copa America soccer tournament and their potential to enhance customer engagement, strategies for lottery operators to attract younger audiences, an exploration of the rapidly growing Brazilian lottery market, and much more.
Rasmus Sojmark, CEO & Founder of SBC said: "Lotteries and land-based casinos have long been the foundation of our industry. While it’s natural that much of the focus is now on new digital products and services, we shouldn’t overlook the huge potential for innovation in these well-established sectors.
The upcoming 'Lotteries, Casinos & iGaming' track will shine a light on the impressive success these verticals continue to enjoy, helping attendees discover new ways to unlock their potential, drive growth and boost engagement.”
Opening the track is the session titled ‘Converging worlds of iGaming, Sports betting, & Land-Based Casinos’, which will examine the influence of online platforms on the Latin American gaming market, featuring experts Jhon Mario Giraldo (President Board of Directors, CORNAZAR), Fernando Ortega (CEO, Lottofy), Arturo Chaltelt (Business Development Manager LATAM, EveryMatrix), Juan Jose Mantese (Director Latam, MeridianBet) and panel moderator Natalia Torres (Senior Commercial Manager, Evolution Gaming).
The panel will explore how casino-first, sports betting and multi-brand operators are likely to perform as more countries regulate iGaming alongside sports betting. The discussion will also address how brands can secure market share and whether the industry will witness continued M&A activity in this evolving landscape.
The panel titled 'Copa America 2024 Insights and Learnings' will delve into the key takeaways from the 2024 tournament. Featuring industry specialist Ignacio Iturraspe (Sales Director, StatsPerform), the discussion will cover how operators leveraged the tournament to create unique betting markets and attract new customers, and strategies for delivering engaging content. Additionally, the panel will cover the tournament’s impact on both player and team performance betting, and how these insights can be applied to enhance player engagement.
Providing delegates with optimal strategies to modernize lotteries is the panel titled ‘Innovating Lotteries: Embracing Tech, Digital, and AI Advancements’. During this panel, industry experts will explore how Latin American lotteries can harness cutting-edge technologies, digital platforms, and artificial intelligence to transform their operations and elevate player experiences. The discussions will cover the latest trends and innovations shaping the lottery sector, the role of AI in enhancing security and analytics, lotteries’ transition to digital platforms, and the use of data-driven strategies to engage and retain players.
Concluding the track is the panel titled ‘Lotto Insights - Analyzing Brazil's Lottery Markets,’ which will explore the Brazilian lottery sector. Expert speakers Wesley Cardia (Former President, National Association of Lottery Games (ANJL)), Ana Clara Barros (Head of Legal, Sorte Online), Adriana Ferreira Tavares (Senior Associate, TozziniFreire Advogados), Filipe Rodrigues (Founder, Sports Management Institute (IGE)) and moderator Thiago Balieiro (VP of Compliance & People, Sorte Online) will discuss the rise of new state and municipal lotteries in Brazil and examine the market challenges.
Alongside the ‘Lotteries, Casinos & iGaming’ conference track, delegates will have the opportunity to expand their educational scope through dedicated programs covering leadership, sports betting & media, affiliates & advertising, emerging markets & technology and payments & compliance.
Source: GMB
