With the regulation of sports betting, the Brazilian market has been growing rapidly, attracting new bettors every day and “the company brings back the humor and nostalgia of the famous “Fala, Tino!” (Whats up, Tino!) to reinforce the importance of awareness and regulation of sports betting,” explains Gustavo Rocha, CSO of the NSX Group.
In this scenario of expansion, Betnacional recognizes the need to promote a safe and balanced environment, ensuring that entertainment does not become a problem for users. The 30-second video, which is already available on the main TV channels and media platforms, uses humor and the audience’s familiarity with the iconic duo to convey a message of responsibility and conscious fun.
“Our mission goes beyond providing sports entertainment. With the legalization of betting in the country, we see an opportunity not only to expand the market, but also to educate bettors about the risks of excessive gambling. Tino Marcos and Galvão Bueno are credible figures in sports, and their presence helps to humanize this very important message,” says Gustavo Rocha.
The campaign, developed in partnership with Lean Agency, highlights Betnacional's commitment to offering a fun and safe experience for its users, while focusing on awareness and responsible gaming.
"Regulation itself is a serious and bureaucratic process. However, it is important for consumers to understand that safety involves using serious platforms that are approved by the Federal Government," says Anselmo Albuquerque, CEO of Lean.
"Lean's job was to inform as many people as possible about Betnacional's seriousness in a different way. That is why we used Brazil's greatest sports communicator, Galvão Bueno, with his faithful field reporter Tino Marcos to communicate the brand's commitment to safe and responsible gaming," adds Albuquerque.
As a leader in the sports betting market, Betnacional continues to invest in initiatives that value transparency and security in the sector, contributing to the development of a healthy betting environment. Previously, the campaign had two other parts, one of them with the Olympic champions Ana Patrícia and Duda, from beach volleyball, and the judoka Beatriz Souza.
A member of the NSX Group, BetTech that revolutionized the Brazilian sports betting market through a unique ecosystem with technological solutions, strategic marketing, content, exclusive services and many success stories, Betnacional follows the concept of “Brazil’s bet”.
Betnacional’s ambassadors are the players and former players Vini Jr. and Hernanes, the singers Thiaguinho, Seu Jorge and Ludmilla, as well as the narrator Galvão Bueno and the Olympic gold medalists Beatriz Souza, Duda and Ana Patrícia.
In stadiums, Betnacional has its brand displayed on advertising boards for games in different state championships and is a sponsor of Futebol 2024 on Rede Globo, in addition to holding the naming rights for the Série B of the Brazilian Championship, the Rio State Championship, the Pernambuco State Championship and the 2024 Copa do Nordeste.
Technical details
Agency: Lean (@lean.agencia)
Client: NSX Group (@plataformansx)
Brand: Betnacional (@bet.nacional)
Chairman: Newton Neto
Source: GMB
