GMB - How is 3 Oaks Gaming positioning itself in the Brazilian betting market? What are the company’s main goals for Brazil in the coming years?
Henrique De Simoni - At 3 Oaks Gaming, we recognise the immense potential Brazil and LatAm offer, positioning these regions as strategic pillars for our global growth. We have already established a solid presence in LatAm, with a portfolio of popular titles like Coin Volcano and 3 Hot Chillies resonating well with local players.
Our goal is to continuously enhance the gaming experience, ensuring that we provide engaging, innovative products that captivate the end user. We aim to be a market leader by aligning our professionalism and creativity with the evolving needs of this competitive landscape. Brazil, in particular, is central to our long-term strategy, and we are committed to becoming a top player in the market.
With the recent regulation of the betting sector in Brazil, how do you assess the impact of these new laws on 3 Oaks Gaming’s operations and expansion in the country?
The regulation of Brazil’s betting and gaming market is a significant and welcome development for us. It brings much-needed structure and security to the industry, benefiting all stakeholders, including operators, players, and service providers like ourselves. Regulation fosters trust and ensures that the industry operates responsibly, which aligns perfectly with our approach.
Since we already operate in regulated markets such as Romania, Greece, and Italy, we are well-prepared to meet Brazil’s regulatory standards. This framework creates a stable environment for us to grow and collaborate with local partners, and we see it as a positive step for both our clients and the market as a whole.
What are the main opportunities you see for 3 Oaks Gaming in the Brazilian market, considering the current regulatory framework?
The regulatory shift opens up exciting opportunities for us, especially in terms of forming new partnerships and solidifying our market position.
Many of our clients are already taking steps to comply with the new regulations, and this creates a favorable environment for collaboration. With our deep expertise in regulated markets, we are well-positioned to support operators in this transition.
We also expect to see significant M&A activity in Brazil, which will further fuel growth. Overall, this regulatory framework sets the stage for us to expand our market share and strengthen relationships with key players in the industry.
How is 3 Oaks Gaming adapting its products and services to meet the needs and preferences of Brazilian players?
We have a strong focus on tailoring our content to suit local preferences. Having gained experience both as an operator and a provider, I can say we continuously study player behavior and work closely with operators to fine-tune our offerings.
Brazilian players tend to look for entertainment that is both engaging and immersive, and our games deliver just that. The vibrant themes, music, and interactive features of our titles create a gaming experience that is exciting and challenging—qualities that we know resonate well with the Brazilian audience.
Can you share details about any new products or launches that 3 Oaks Gaming is planning specifically for the Brazilian market?
While our global development team is constantly working on new concepts, we already have a strong understanding of what Brazilian players enjoy. Our latest release, Amazonia Spirit, is designed with the local market in mind, featuring an Amazon rainforest theme and native wildlife like toucans, marmosets, and jaguars.
This game reflects our commitment to producing culturally relevant content that appeals to Brazilian players. We will continue to explore themes and mechanics that align with local tastes as we expand our portfolio.
What are the biggest challenges 3 Oaks Gaming faced when entering the Brazilian market, and how did the company overcome these challenges?
Undoubtedly, the biggest challenge has been the fierce competition. The Brazilian market is highly attractive, with many companies vying for a share of the audience. However, we’ve successfully navigated this by focusing on delivering exceptional products and providing a high-quality user experience.
Our approach to game design, which blends cutting-edge technology with fun and engaging mechanics, helps us stand out. We are confident that our unique offerings and dedication to customer satisfaction give us a competitive edge.
How is 3 Oaks Gaming collaborating with local operators and partners in Brazil? Are there any plans for new partnerships or collaborations in the near future?
The demand for our games among Brazilian operators is strong, and our partnerships are growing. We work closely with key players such as F12, Estrela, galera.bet, and Betsat, and we have additional operators integrating with our games in the near future.
The feedback we’ve received from our partners has been incredibly positive, with many of our titles consistently ranking in the top two or three on their platforms. We are actively seeking new collaborations, and our goal is to further deepen our presence in Brazil in the coming months.
What is your view on the evolution of gambling regulation in Brazil? Are there specific aspects that you believe should be improved or adjusted?
Brazil’s regulatory journey is just the beginning, and the next year will be a defining period for the country’s online market. As with any new regulation, there will be challenges in the early stages, particularly in the first six months as all parties adapt.
However, the foundations are strong, as Brazil is drawing from regulatory frameworks in well-established markets like the UK. In time, we’ll likely see some adjustments, but for now, it’s about staying agile and ensuring we comply with all current and future regulations. Companies that stay ahead of these changes will undoubtedly benefit the most.
How is 3 Oaks Gaming approaching the issue of compliance and social responsibility in the Brazilian market, especially with regard to responsible gaming practices?
Compliance and responsible gaming are top priorities for 3 Oaks Gaming. We already meet stringent compliance standards throughout our licenses in jurisdictions like the Isle of Man and Malta.
For Brazil, we are closely monitoring the evolving regulations to ensure we remain fully compliant.
We advocate responsible entertainment and have safeguards in place, such as age verification on our platforms. As the local regulatory framework matures, we will continue to prioritise responsible gaming and adapt our practices as needed.
What do you believe will be 3 Oaks Gaming’s biggest competitive advantage in Brazil compared to other companies in the sector?
Our clients consistently tell us that our level of service is what sets us apart. From our integration teams to our account managers, we go above and beyond to provide personalized support. This dedication to building strong relationships is often mentioned as one of our key differentiators.
Additionally, our games are designed with the Brazilian market in mind, offering vibrant visuals, engaging mechanics, and a seamless user experience that players find easy to enjoy. This combination of strong service and engaging products is what makes us stand out.
How is the market growing in Brazil compared to other Latin American countries?
Brazil is on track to become one of our top markets globally, and certainly the most significant in LatAm. The size and potential of the market are unparalleled. While Mexico and Argentina are also important markets for us, Brazil’s sheer scale, demographics, and growth opportunites put it in a league of its own.
As we expand our footprint across the region, Brazil will continue to play a pivotal role in our strategy, and I see it becoming one of our top three global markets in the near future.
Source: Exclusive GMB
