Wessley leads the growth strategy
Wessley Oliveira joins Play55 with extensive experience in digital growth strategy, having worked with prominent companies in the tech sector. As the Head of Growth, his mission will be to drive the company's development by creating and implementing innovative strategies for user acquisition and retention, while expanding Play55's market presence.
“We are confident that Wessley will bring a results-focused strategic vision. He will play an essential role in Play55's growth, connecting us with new audiences and optimizing our acquisition processes,” says Renato Saladino, CEO and partner of Play55.
Lara takes over as Head of UX and UI design: enhancing user experience
Lara Rodrigues, with her solid experience in user experience (UX) and interface design (UI), joins to lead the UX and UI design area. She will be responsible for transforming users' experiences on Play55’s platform by creating intuitive and visually appealing interfaces that offer ease of navigation and interaction.
“We believe that user experience is a competitive advantage in any digital product. With Lara’s arrival, we are confident that Play55 will offer an even more pleasant and functional platform that will captivate our users from the first click,” Saladino comments.
Innovations to elevate the digital experience
With these strategic hires, Play55 strengthens its position as one of the leading companies in regulated lottery technology in Brazil. The focus is now on improving the customer journey, from the first interaction to the completion of the purchase, ensuring not only sustainable growth but also a flawless experience.
Wessley, with his expertise in digital growth, will work in partnership with Lara, whose talent in user-focused design will be essential to deliver an even more robust and innovative platform.
Commitment to excellence and innovation
Play55 reaffirms its commitment to innovation and sustainable growth. In addition to investing in talents like Wessley and Lara, the company uses data analysis as a crucial tool to increase profitability in the lottery business. With detailed insights into user behavior, Play55 optimizes campaigns, adjusts sales strategies, and maximizes financial returns for its partners.
“With the combination of a qualified team and the intelligent use of data, we ensure that our partners achieve even better results in their lottery operations,” says Renato Saladino.
With these new hires and a clear focus on technology and innovation, Play55 strengthens its structure to continue leading the regulated lottery market, always delivering excellence at every point of contact with its clients and partners.
For more information: https://play55.com.br/ and https://sorteios.play55.com.br/
Source: GMB
