Opta Points is a transparent and real-time running score of every player’s impact in a match that is consistent and easy to understand. It enables objective comparison of player contributions both within a game and compared to players in other games, sparking multiple new ways for media, sportsbooks and fans to discuss and enjoy football.
The Betano and Stoiximan blogs also featured comprehensive Opta data and Opta Points-related editorial content and insights, alongside a wide range of localized, SEO-optimised, data-led written previews, OptaAI-powered predictions, insights and videos.
This content was created by Stats Perform’s in-house Opta journalists, using insightful stats and facts from the sports AI and data leader’s intuitive new “OptaAI Studio” toolset.
Over 1500 bespoke articles and videos were produced altogether, in 16 languages, published daily ahead of the tournaments and continuing throughout.
John Tsakalakis, Senior Head of Product at Kaizen Gaming said, “Player stats betting experiences powered by Opta’s data are hugely popular across our territories. Opta Points allowed us to explore new ways to connect our customers to the star performances in the most recent European Championship and Copa América tournaments and bettors loved the transparency behind the evaluation. Stats Perform has the ability to turn Opta data and OptaAI predictions into useful, interesting content pieces that translate into solid results.”
“Kaizen Gaming approached us with some ambitious plans to use player stats and content to amplify their sponsorship and differentiate their offering at the major tournaments. It’s very rewarding to see them succeed, and especially with Opta’s brand featuring so prominently, in so many countries“ said Andrew Ashenden, Chief Betting Officer at Stats Perform.
“Teams across Stats Perform work tirelessly on the quality, speed and accuracy of our award-winning Opta data, so that it can be trusted to power premium experiences for customers of top operators such as Kaizen Gaming, everywhere they operate. We’re excited to see it used so creatively and to continue to help them grow,” he added.
Stats Perform recently won Best Sports Data Product for the third successive year at the prestigious SBC Awards. For more information about Opta player statistics, Opta Points, OptaAI Predictions or OptaAI Studio, please visit www.statsperform.com.
Stats Perform
Stats Perform is the market leader in sports tech providing the most trusted sports data and the latest advancements in applying AI and machine learning to deliver better predictions for teams, sportsbooks and a more engaging broadcast, media and fan experience. The company collects the most detailed sports data to create new experiences across sports.
Leveraging the richest sports database, Stats Perform enhances sports competition and entertainment through machine learning and computer vision to create advanced predictions and analysis – be that for digital and broadcast media with differentiated storytelling, tech companies with reliable and fast data to power their innovations, sportsbooks with in-play betting and integrity services, or teams with first-of-its-kind AI analysis software. For more information, visit StatsPerform.com.
Kaizen Gaming | Betano
Kaizen Gaming is one of the biggest GameTech companies in the world. With a focus on Technology and People, it aims to continuously evolve the betting experience it offers via its proprietary technology to millions of customers around the world and entertain sports fans with responsible gaming.
Kaizen Gaming owns the premium online sports betting and gaming brand Betano, with an established presence in 15 markets across the world. The company currently employs more than 2,500 people across the globe.
Source: GMB
