In this article, we explore the importance of a regulatory framework for the gambling sector in Brazil, correlating the regulation of Las Vegas in the 1950s with our Brazilian reality. In Las Vegas, regulation not only brought transparency and safety to gambling, but also consolidated the city as a respected entertainment center, changing the public perception of gambling, which was previously associated with illegality and organized crime by society.
Brazil is now at a similar crossroads, where the regulation of fixed-odds betting will bring economic benefits, generate profits and contribute to tax collection, as long as it is enforced and enforced in a responsible and transparent manner, with the trust of other sectors and society itself, as we are still in the early stages.
However, just as in the 1950s in Las Vegas, there is criticism from retailers, other sectors and part of society, who have negative impacts from gambling. These impacts, if addressed well, can be very well resolved and mitigated.
Therefore, reinforcement, as in 2022, will be essential for the betting sector in Brazil to work hard with the government and other related sectors to build and consolidate a positive public perception about the legalization and regulation of fixed-odds betting.
Demonstrating the adoption of clear measures to protect consumers, combat money laundering and support responsible gaming, issues that are included in the regulations and are imposed by those who truly want to operate seriously in Brazil.
Advertising, marketing, operators, developers, associations, institutes and groups must demonstrate that guidance is the necessary path to protect the market from crises that arise and, at the same time, ensure that the benefits of the sector are widely perceived by the population are the main missions and objectives that players and the government must adopt.
After all, even after 70 years, the story of Las Vegas tends to repeat itself in Brazil and, more than ever, we need to seek the happy ending that developed there.
Filipe Senna Master in Law with a focus on gaming and betting regulation. Partner at the law firm Jantalia Advogados. Filipe Senna, partner at Jantalia Advogados Back to Las Vegas: how history can help us with the crisis in gaming and betting in Brazil In 2022, Filipe Senna, an expert in regulation and gaming and betting, wrote an article that discussed the history of gambling in Las Vegas and how the public perception of this activity was changed by government measures in favor of safety, honesty, reliability and transparency in gaming and betting. Today, in the face of the crisis occurring in Brazil, his text gains more importance than when it was actually published and he reinterprets it for its current situation.
In this article, we explore the importance of a regulatory framework for the gambling sector in Brazil, correlating the regulation of Las Vegas in the 1950s with our Brazilian reality. In Las Vegas, regulation not only brought transparency and safety to gaming, but also consolidated the city as a respected entertainment center, changing the public perception of gambling, previously associated with illegality and organized crime by society.
Brazil is now at a similar crossroads, where the regulation of fixed-odds betting will bring economic benefits, generate profits and contribute to tax collection, as long as it is enforced and enforced in a responsible and transparent manner, with the trust of other sectors and society itself, as we are still in the early stages.
However, just as in the 1950s in Las Vegas, there is criticism from retailers, other sectors and part of society, who have negative impacts from gambling. These impacts, if addressed well, can be very well resolved and mitigated.
Therefore, reinforcement, as in 2022, will be essential for the betting sector in Brazil to work hard with the government and other related sectors to build and consolidate a positive public perception about the legalization and regulation of fixed-odds betting.
Demonstrating the adoption of clear measures to protect consumers, combat money laundering and support responsible gaming, issues that are set out in the regulations and are being adopted by those who truly want to operate seriously in Brazil.
Advertising, marketing, operators, developers, associations, institutes and groups must demonstrate that regulation is the necessary path to protect the market from the crises that have been emerging and, at the same time, ensure that the benefits of the sector are widely perceived by the population are the main missions and objectives that players and the government must adopt.
After all, even after 70 years, the story of Las Vegas tends to repeat itself in Brazil and, more than ever, we need to seek the happy ending that developed there.
Filipe Senna
Master in Law with a focus on gaming and betting regulation. Partner at Jantalia Advogados.
