Created by the agency DPZ, the Sportingbet campaign represents a significant milestone for the platform, bringing a greater touch of Brazilianness and emphasizing the feeling of enjoying games as entertainment and fun. The new feature not only celebrates the national passion for sports, but also seeks to create an emotional connection with fans and bettors, reinforcing Sportingbet’s trust and tradition in the Brazilian market.
“With ‘Faz Teu Nome’, we want our bettors to feel that, just like athletes in decisive moments, they can also do something memorable. Each bet also brings with it the emotion of a victory,” says Dimitri Araújo, Marketing Director at Sportingbet.
With a more personal and humorous tone of voice, the ads capture the comical and unexpected reactions that arise from winning bets, bringing the brand closer to its consumers in an authentic and fun way.
The campaign will be intensified during major events, such as the finals of the CONMEBOL Libertadores, CONMEBOL Sudamericana and the Copa do Brasil, but will also have continuous activations throughout the year, with a strong presence in digital media and other channels, inaugurating a new era where trust, innovation and passion for sport come together.
In addition to exalting the adrenaline and fun of betting, 'Faz Teu Nome' reaffirms Sportingbet’s commitment to responsible gaming. “We want our users to enjoy these moments responsibly, always aware of the importance of playing in a controlled and safe manner,” concludes Dimitri.
The campaign was developed by DPZ, part of the Publicis group, the main agency for the Sportingbet brand in the Brazilian market.
Sportingbet is one of the leading sports betting platforms, offering a wide range of betting markets and competitive odds. With a commitment to innovation and entertainment, Sportingbet provides a unique betting experience for its users.
With over 25 years of global experience, Sportingbet is recognized worldwide as a trusted and excellent brand in the sports betting market.
Source: GMB
