Sportradar, leveraging AI and its advanced, proprietary technology, has launched a suite of next-generation products for the NBA by accessing the full range of official NBA content, including skeletal tracking data.
The company is able to harness hundreds of thousands of data points from each game, enabling the rapid development of products that redefine the standards of fan engagement and open up new revenue streams for the NBA and its partners and Sportradar clients.
- Virtualized Live Match Tracker: This innovative tool uses computer vision to transform real-time official NBA data into 3D visualizations that are delivered in a hyper-personalized stream, featuring customizable viewing angles and resulting in an immersive experience that keeps fans engaged in a betting operator’s app as they are served in-play betting opportunities.
- 4Sight Streaming: Launched earlier this year for tennis, and now available for basketball, 4Sight Streaming generates animated overlays and actionable insights by processing an unparalleled volume of deep data. This creates an enriched viewing experience that can predict the likely outcomes in a game so that fans can make informed real time betting decisions.
- NBA Advanced Visualizations: Through rich, interactive graphics and animations, these visualizations leverage real-time skeletal tracking data to create engaging content, such as 3D animations, heat maps and player performance metrics, that enhance game analysis and add a dynamic element to support media companies’ storytelling about action on the court.
- emBET: Following its successful launch on NBA League Pass earlier this year, emBET now allows bettors to actively monitor their wagers and is also now available on a wider range of devices, including internet-connected televisions and Android devices, increasing opportunities for fans to enjoy an interactive viewing and betting experience.
Eric Conrad, firm’s EVP, Rights & Strategic Partnerships – USA & Latam, said: “Sportradar is committed to deepening our longstanding partnership with the NBA, while also supporting betting operators and media companies in capitalizing on the immense global popularity of the league.”
Sportradar’s proprietary technology, underpinned by the application of powerful AI to deep data, continues to reimagine how fans interact with the NBA. We are excited by what the future holds, driven by our constant innovation.”
Sportradar Group AG, founded in 2001, is a leading global sports technology company that creates immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the company provides sports federations, media, consumer platforms and sports betting operators with a range of solutions to help grow their businesses.
As a trusted partner to organizations such as the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA and the Bundesliga, Sportradar covers more than one million events annually across all major sports.
With significant industry relationships and sector expertise, Sportradar is not only redefining the sports fan experience; it also protects sports through its Integrity Services division and champions an integrity-driven environment for all stakeholders.
For more information about Sportradar, please visit: www.sportradar.com.
Source: GMB
