Promoting responsible gambling in Brazil is a mandatory requirement for online betting companies to operate safely and in compliance with local legislation. This is because, in addition to ensuring the protection of bettors, these practices are essential to maintain the integrity of the platforms and promote a healthier gaming experience.
With this in mind, Legitimuz, as a partner of several iGaming operators, highlights the importance of following a set of measures aimed at mitigating risks and promoting responsible behavior among bettors.
What are the 8 steps to promote responsible gambling in Brazil?
1. Awareness and education of bettors
Betting platforms need to educate users about the inherent risks of gambling, including addiction and financial losses. Betting sites should provide sections on responsible gambling awareness, offering tips and self-assessment questionnaires to help identify problematic behaviors. The promotion of counseling and treatment services for compulsive gamblers is also crucial.
2. Control tools
To promote a responsible betting environment, platforms should offer tools that allow players to limit their activities. This includes setting deposit, betting, and loss limits, as well as a self-exclusion option where the player can temporarily or permanently suspend their account.
3. Protection of minors and vulnerable groups
Betting platforms must prevent minors from accessing their platforms through rigorous identity checks, including document validation and the use of technologies like facial recognition. They should also avoid targeting advertisements at young people or vulnerable groups.
4. Prudential limits and time alerts
To prevent compulsive behavior, platforms should apply prudential limits, which restrict the maximum amount of bets within a given period. Time alerts should also be issued to raise players' awareness of the time spent betting.
5. Transparency in information
It is essential that platforms provide clear information about the rules of games, odds of winning, and associated risks. The betting history should always be available so that players can monitor their finances consciously.
6. Responsible advertising
Advertising campaigns should follow strict guidelines, avoiding promises of easy wins or associating personal success with gambling. Additionally, advertisements must not target minors and should include clear warnings about the risks of gambling.
7. Monitoring and fraud prevention
Betting platforms must continuously monitor players' activities, identifying suspicious behaviors and fraud. Tools like facial recognition with liveness detection help ensure that the person placing bets is indeed the account holder.
8. Participation in educational campaigns
Finally, betting platforms should collaborate with public and private entities in educational campaigns, raising awareness about the risks of gambling and encouraging safe practices.
Legitimuz’s role in promoting responsible gambling
Legitimuz plays a direct role in promoting these best practices through its technological solutions. As a leader in KYC (Know Your Customer) processes in Brazil, Legitimuz offers advanced identity verification tools, ensuring that betting platforms are always in compliance with Brazilian legislation.
More specifically, by utilizing cutting-edge technologies and solid identity verification processes, Legitimuz provides betting operators with the necessary tools to guarantee regulatory compliance and security at all stages of the user experience.
In particular, Legitimuz helps meet the requirements established by the Ordinance SPA/MF No. 1,231 by offering a complete process that includes collecting personal data, validating official documents, and using advanced technologies such as facial recognition and liveness detection.
These solutions ensure that only players over 18 years old, who are properly identified, can register, preventing access by minors and reducing the risk of fraud.
Additionally, Legitimuz's real-time monitoring system allows betting operators to detect suspicious behaviors and act preventively, avoiding bigger problems.
The platform identifies irregular betting patterns, contributing to fraud prevention and enabling strict control over accounts. As a key partner for betting operators, Legitimuz not only helps comply with Brazilian regulations but also provides a safer and more responsible gaming experience for users.
With a wide range of technological tools, Legitimuz ensures that betting operators follow responsible gambling laws, prevent fraud, and create a healthier environment for bettors. This allows operators to act with security and confidence, meeting the highest compliance standards and standing out in the market.
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Source: Legitimuz
