Play’n GO is active in over 30 jurisdictions around the world and boasts a portfolio of over 350 premium games. In February of 2024, the Swedish-founded gaming giant published a study showing public preference for the banning of Bonus Buy games.
Henrik Gedda, Head of Regional Sales, Nordics and Eastern Europe at Play’n GO, said: “We’re pleased to team up with Veikkaus, a brand that is committed to a safe, sustainable industry, led by player entertainment, and who share our views on not offering Bonus Buy games. They are perfect partners for Play’n GO.”
“We’re excited to see Veikkaus players interact with Book of Dead and Reactoonz for the first time, and we’re confident this partnership will prove to be very fruitful in the coming years.”
Veikkaus is a Finnish gambling company entirely owned by the state of Finland that holds the exclusive right to operate gambling games in the country. Its versatile selection includes lotteries, slot machines, and other casino games, as well as betting and Toto games and instant tickets.
“With over 2,5 million loyal customers, we offer experiences and exciting games, but not at any cost. We want to ensure that the joy of gaming is preserved, and that gaming is kept as a form of entertainment in which people engage in moderation,” states Veikkaus. “We passionately drive better gaming.”
Play’n GO is an industry pioneer, recognizing the future importance of mobile gaming way back in the pre-smartphone era. The company is a B2B leading online slots provider having developed some of the world’s most-played online casino games including Book of Dead, Reactoonz and Moon Princess.
Source: GMB
