DOM 24 DE NOVIEMBRE DE 2024 - 23:53hs.
Brazil's main football championship

EstrelaBet signs sponsorship deal with TV Record for the 2025 Brasileirão

EstrelaBet, one of Brazil's leading bookmakers, is sponsoring the Campeonato Brasileiro on TV Record. The broadcaster acquired the broadcasting rights for the competition starting in the 2025 season, in an agreement signed with Liga Forte Futebol (LFU). The Druid agency was responsible for the agreement and EstrelaBet will have its brand displayed throughout the 38 games.

The matches will be shown on free-to-air TV and also on R7.com and PlayPlus, Record's streaming service.

The Brasileirão is a competition with strong appeal among fans. We always strategically analyze possible partnerships, and we saw that this is a great opportunity to encourage the sport and position EstrelaBet as a brand that supports the sport,” highlights Renan Cavalcanti, CMO of EstrelaBet.

EstrelaBet is a major supporter of Brazilian football, supporting several clubs, such as Internacional, Criciúma, Ponte Preta and América-MG, in addition to being a sponsor of the Beira-Rio stadium.

EstrelaBet is a betting house dedicated to bringing entertainment and excitement.They were twice elected the Best Operator in Brazil by the SiGMA Awards Americas, in addition to winning the awards for Best Sports Betting Operator of the Year at the BiS Awards 2024 and the Gambling Brasil award for Best Online Betting House 2024.

The bookmaker was one of the first to present itself to the Secretariat of Prizes and Betting of the Ministry of Finance in search of a license to operate in the Brazilian market from January 2025. Since last month, it has been listed among the companies that can operate during the transition period stipulated by the government.

Source: GMB