The SBC Summit Latinoamérica forms part of a pivotal year for Kaizen Gaming in Latin America, where Betano has already established itself as a leading operator in Brazil, Chile, Peru and Ecuador.
The company is working closely with local authorities to provide a safe experience for players in regulated or soon to be regulated environments. It has also more recently entered Argentina and Mexico with more markets in the region to follow soon.
“Stop by Stand F54 to explore groundbreaking trends and opportunities in iGaming! We’re eager to see you there!” invites Kaizen Gaming’s team.
This year, Betano achieved a major milestone by becoming the official partner of CONMEBOL Copa America 2024. At the same time, through its sponsorship of UEFA EURO 2024, it also made history as the first gaming brand to sponsor both of these prestigious international football tournaments simultaneously.
In addition, Betano is the main sponsor of Campeonato Brasileiro Série A, known as “Brasileirão Betano,” and holds naming rights for Copa Betano do Brasil until 2025. It also serves as the primary sponsor of the prestigious Clube Atlético Mineiro in Brazil and FBC Melgar in Peru.
Earlier this year, Betano also announced a new partnership with the Argentine Football Association, becoming the exclusive betting partner of Liga Profesional de Fútbol and the title sponsor of both the ‘Torneo Betano’ and ‘Copa Betano’.
A spokesperson said: “Kaizen Gaming goes from strength to strength thanks to its innovative products and dedicated teams, among other things. One of the teams responsible for Kaizen Gaming’s success is the affiliate team. The team boasts native-speaking Affiliate Managers, ensuring personalised support for partners in each region.”
“Kaizen’s Gaming Affiliate program plays a pivotal role in driving acquisitions and revenue for the Betano brand, supported by a network of over 1,300 individual affiliates in markets across the globe. Through consistent delivery of customised, market-specific campaigns across key channels such as SEO, APPs, Influencers, PPC, email marketing, and CRM, the program meets our diverse needs.”
“With a focus on a people-centric approach, data-driven strategies, and the use of innovative tools like Income Access, Kaizen Gaming continues to raise the bar in affiliate partnerships and market engagement.”
Source: GMB
