This strategic move will enhance Openbox’s portfolio with the introduction of Boldplay’s innovative products, further expanding the company’s offerings and increasing its appeal to a broader global audience across Brazil and Latin America.
Led by CEO Richard Hogg, the acquisition marks a significant milestone for Openbox Holdings’ OpenBox Gaming subsidiary, making Boldplay’s full roster of innovative content available to operators across the Openbox Gaming platform.
With a vision to establish itself as a leading provider to the global iGaming industry, OpenBox Gaming offers a catalogue of unique and exclusive games built by the industry’s best developers, available to operators across the Brazil and Latin American markets.
The integration of Boldplay’s games into Openbox’s proprietary platform will begin immediately, with new content, updates and enhanced player experiences expected shortly. Hit titles from Boldplay will include the likes of Brute Force, Cam Carter and the Cursed Caves, Cyborg City and Speed Heist.
As part of the acquisition, key members of Boldplay’s development team will also join Openbox Gaming, ensuring continuity in the creativity and innovation that have made Boldplay a renowned studio in the iGaming industry.
Founded in 2019, Boldplay has quickly become a force to be reckoned with in the game development space, with its portfolio of partners including tier one operators across Latin America, the US and Europe – such as ApuestaTotal, BetMGM, Grosvenor Casinos and Sportingbet. In the US, Boldplay is exclusively partnered with BetMGM.
Together, the two companies will leverage their combined technology, expertise and resources to offer players new and exciting content, while also advancing the development of upcoming projects.
Commenting on the acquisition, Openbox Holdings CEO Richard Hogg, said: “We’ve long admired the creativity and innovation coming out of Boldplay. Their approach to engaging players with rich content and rewarding mechanics is a great fit for our platform.”
“By joining forces, we’ll be able to leverage each other’s strengths and deliver even more exciting and rewarding experiences to our players in Brazil, Latin America and beyond.”
Valli Fragoso, CEO of Boldplay, celebrated the acquisition: “We are excited to join Openbox on this new journey. Our visions are closely aligned, and together we will create memorable gaming experiences for players. We’re looking forward to building on the foundation we’ve established and expanding our reach to new audiences worldwide.”
Openbox Holdings is a global holding company with a diverse portfolio of subsidiaries and interests spanning marketing, technology, and operational functions. With a presence in over 10 countries, the company has a proven track record of success.
Boldplay is a Gibraltar-based international game development studio known for its innovation and proprietary software, offering a premium range of over 100 iGaming titles, including slots, table games, video bingo, scratch cards, and more.
The studio is licensed in Gibraltar, the UK, Malta, Michigan, Romania, Peru, and other key markets. Formed by an iGaming professional with over 20 years of industry experience, Boldplay is renowned for its creative games, signature bonus features, and rewarding jackpots, consistently delivering high-quality content to players and operators worldwide.
Source: GMB
