GMB - How long has Nossabet been in the market? Are you considering expanding outside of Brazil?
Luis Traversa - NossaBet was founded earlier this year and started operations in January in the regulated market of Paraná, the pioneering state in authorizing betting houses in Brazil.
Since then, we've been working to provide the best experience for bettors and meet all the requirements of the Paraná government, including offering physical service points, which is also part of federal legislation, ensuring even more security and credibility for our customers.
Regarding expansion, our current focus is on national regulation. We are pleased to be listed in the recent publication by the Betting Management System (Sigap) of the Ministry of Finance during this transition phase until the federal license is issued.
We want to take the experience gained in the state-regulated market to the entire country. We have structured our business growth sustainably, step by step, respecting the laws in place in Brazil.
What are the strong products of the platform?
NossaBet offers a wide range of sports betting options, focusing on popular sports like football, basketball, e-sports, etc. Another strong product is online gaming, which presents a new source of entertainment and leisure for people, offering a variety of options.
It is important to note that from a social perspective, the regulation and operation of entertainment sites within a legal framework offer a safer and more controlled gaming experience, helping to combat illegal activities and promote responsible gaming practices.
How does the company view the new determinations of the sports betting law in Brazil? For example, how does the bonus ban change customer acquisition?
The regulation of iGaming in Brazil is a significant step forward, opening up new opportunities for fun and for the country's economy. But it is the regulation of betting and online gaming that will provide more security to bettors and confidence in the market. Historically, betting in Brazil has been associated with losses or unfair outcomes for the bettor.
Our mission, by operating and strongly advocating for the regulated market, is to reach the level of gaming. Just like betting, gaming is developed with high technology, focusing on user experience with interactive environments and constant innovation. Both industries strive to offer quality products that ensure fun and entertainment responsibly and securely.
Regarding customer acquisition, we need to work on building credibility, trust, and the safety of betting and online games. There are still uncertainties and misinformation that harm the sector.
We need to educate the market and Brazilians about the culture of betting and online games, so they can differentiate between criminal practices involving certain celebrities, as we've seen recently in national news, and the market that operates within the law, as popular in Europe and the United States.
What are the main features that differentiate Nossabet from other sports betting platforms?
There are numerous advantages. The first and most fundamental is that NossaBet already has knowledge of the regulated market and all its positive consequences for the bettor, such as safety, credibility, transparency, and reliability.
In addition to having executives with more than 10 years of experience in the market, we brought in the most experienced professionals to assemble a team with vast knowledge in the industry. These people have already worked in companies abroad, in markets as competitive as ours, in countries in Europe and China.
Another key point is the technology used. NossaBet has a platform from Salsa Technology, certified by GLI 33 and GLI 19 of Gaming Laboratories International, with encryption, VPN, exclusive access, and mandatory authentication.
In terms of marketing strategies, Nossabet was the fifth site authorized by Lottopar. What comes next, where else do you want to penetrate?
With operations consolidated in Paraná, we want to expand to all Brazilian states starting January 1, 2025, with the federal license. From a marketing perspective, we want to contribute to the growth of betting behavior within a regulated market, offering advantages and benefits for bettors, while imposing restrictions and penalties for fraudsters.
How does the company ensure the safety and integrity of the bets placed on its platform?
The proliferation of fraud in virtual environments has become a concern in the lives of Brazilians, who are increasingly making purchases, hiring services, and having fun online. With this concern in mind, NossaBet made available a platform from Salsa Technology, certified by GLI 33 and GLI 19 of Gaming Laboratories International.
Communication is done through an encrypted channel, with VPN usage, exclusive access, and mandatory authentication, ensuring the security and integrity of the data.
The site is secure (HTTPS), with an encryption protocol called Transport Layer Security (TLS). The system has multiple layers of security and protection barriers, including firewalls, an Intrusion Detection System (IDS), data encryption in transit and at rest, as well as continuous monitoring and immediate threat response.
What are the most popular sports available for betting on the platform?
Football is undoubtedly the most popular sport for betting on NossaBet. Tournaments held this year, such as the European Championship and Champions League in Europe, the Copa América and Libertadores in South America, are the audience leaders. The Olympics also played a significant role in Brazilian bettors' choices.
Does Nossabet offer any loyalty or reward programs for frequent users?
Nothing is more important for user loyalty than the credibility offered by a company operating in the regulated market of Paraná, which is now expanding into the federal regulated market. We guarantee security and trust for bettors.
One point that users often don't know is that we pay all the taxes due on the collection, which is then reinvested by the government in public services.
Is hiring ambassadors and influencers part of Nossabet's plans?
Yes, it is in our plans. We conducted some tests in Paraná, which yielded good brand returns. We intend to further study this type of partnership, provided that everyone complies with the current regulations.
We will only link our brand to individuals who are recognized for their integrity and have projects similar to ours, focused on sustainable and responsible expansion within the regulated market.
Source: Exclusive GMB
