GMB – What did BETBY present at SBC Lisbon 2024?
Stefanos Karakidis – We showcased our sports betting solution and also an in-house developed product, BETBY.GAMES, which includes a separate feed, the eSports Odds Feed, that holds approval and licensing from the MGA. We are also highlighting a new department we've created based on artificial intelligence, called IA LABS, among other services we are using for trading and risk management, which are not directly visible to our partners.
How is BETBY’s business in Latin America, and what successes have you achieved this past year?
Latin America is a large and extremely important market for us. It holds a prominent place in our agenda. Brazil, for instance, is one of the most important markets, where we already have a presence with many operators. We believe that from January, regulation will change, and Brazil will become one of the largest regulated markets globally.
Other countries like Chile and Peru are following the same path. As a company, we are prepared, and our product is ready to enter and operate in any regulated market, not just in Brazil.
In Brazil, 120 companies have already applied to the Ministry of Finance for their licenses. How is BETBY connecting with them?
As I mentioned earlier, Brazil is a super important market for us. We already have major partnerships, like with Pixbet, with whom we are working with many key brands in the region. Now, we are focused on increasing our presence not only in Brazil but also in Latin America with more partners. That’s why I mentioned earlier that our product is already ready and customized to operate in any Latin American market.
So, when the market opens in 2025, BETBY will be more than ready?
Yes, we are ready. We have already taken all the necessary legal steps to operate in Brazil. In fact, we already have many partners in the region, including important ones like Pixbet and other key brands. Now, we are focusing not only on creating new agreements with partners that share the same values and passion for excellence but also on helping companies like Pixbet and other clients increase their market share and attract more users with more localized products tailored to the countries they operate in.
Speaking of products, you recently launched eStreetball. How is its reception, especially in the Brazilian market?
Yes, we have many new products that we’ve brought here to showcase. One of them is eStreetball from BETBY.GAMES, which is very important to us and already gaining a lot of recognition in Brazil. In fact, we are focused on creating new content that better suits the Brazilian market. And it’s not just from BETBY.GAMES; we are helping our partners create content that is more suited to Brazilian users, like vaquejada (a traditional Brazilian rodeo event), which we are developing internally for certain brands that need it. Our goal is to create content that is important for Brazil and helps our partners attract more users.
Our Bet Builder has also been a success, drawing a lot of attention in Brazil. BETBY is focused on developing and improving this product due to the interest not only from Brazilian partners but also from all of Latin America.
In summary, is BETBY more than ready for the Brazilian market?
Yes, absolutely. There is a lot of interest in our product line, and when the regulation takes effect in January, we will be 100% ready to launch with even more partners and grow our business not only in Brazil but throughout Latin America.
Source: Exclusive GMB
