The numbers show that 'Bets' are surpassed by e-commerce, which has 1.2 billion monthly hits. Betting platforms have seven sites among the 100 most accessed in Brazil, and are even ahead of adult content pages, which totaled 719 million hits.
The Bites study, based on the SimilarWeb data analysis tool, was exclusively released to Malu Gaspar's blog, from O Globo. The blog lists the most visited sites as: Betano (26th place among the 100 most popular sites), bet365 (28th), Betnacional (44th), Esporte da Sorte (56th), EstrelaBet (75th), 7gamesbet (93rd) and Superbet (100th).
Betano, the leader among platforms in terms of access volume in the survey, had 97.9 million visits during the period and 44 million unique users. The hundredth place (Superbet) is not far behind, with 41.8 million accesses and 12.8 million unique visitors.
The figures revealed in the study demonstrate the growth of society's interest in this form of entertainment, which has been growing year after year. In 2023, the sites received 6.1 billion visits, an increase of almost 80% compared to 2022. In the current Bites study, the growth trend is clear, with 1 billion visits per month, which could lead to a 100% increase over last year.
In these, practically the same companies were the most sought after, with Betnacional moving up one position in relation to Esportes da Sorte, now in fourth place among the most accessed 'Bets'.
Source: GMB
