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Caleta Gaming expands presence through deal with Superbet focused on Brazil growth

Caleta Gaming has just formed a strategic partnership with Superbet, one of Europe’s largest sports betting and iGaming operators with a strong presence in Brazil. In 2019, Superbet received €175 million strategic investment from Blackstone Inc., the world’s largest private equity fund, to drive business growth and scalability. And it was the second company to submit its application in Brazil to begin regulated operations from January 1st, 2025.

At the end of 2023, Superbet took a bold step in the Brazilian market by establishing collaborations with traditional football clubs such as Fluminense Football Club, São Paulo Futebol Clube, and América Rio de Janeiro. Additionally, the brand made its mark at Rock in Rio 2024 with a three-story booth, becoming the first online sports betting platform to participate in the festival, a significant achievement in the industry.

Nicholas Yu, Head of Gaming (Group) at Superbet, commented: “As part of our customer-centric culture, we are committed to offering the best and most immersive experience to our players. Our expansion into the Brazilian market also means that we need to partner with the best gaming providers across the region, who understand the needs of local consumers.

Caleta Gaming is part of that select group of gaming providers who are able to provide quality digital entertainment products.

Brazil is at a crucial moment with the ongoing debate about the regulation of betting houses, as the country stands out globally for its high volume of operations. Superbet was the second company to submit its application to the Betting Management System (Sigap) of SPA/MF and will be able to receive authorisation by the end of this year and begin regulated operations from 1 January 2025.

Paulo Nova, Caleta’s co-founder and CTO, said: “Partnering with Superbet is extremely important for us as a Brazilian gaming provider. Both companies share crucial values such as entertaining players through responsible gaming and also creating technological innovation in the gaming market.

Recognized as one of Brazil’s leading casino game providers, Caleta Gaming has maintained its commitment for over a decade to push boundaries and offer exceptional gaming experiences.

With seamless API integration serving operators, platforms, and aggregators, the company has meticulously built an extensive portfolio with over 130 games of various themes and categories, all developed in-house with proprietary technology, which also allows for the swift creation of custom games that enhance the brand of its partners, offering a diverse experience.

Source: GMB