JUE 26 DE DICIEMBRE DE 2024 - 16:56hs.
The journalist will work on content creation

Betsul announces Zé Eduardo as new influencer

Betsul, one of the bookmakers in the process of being regulated in Brazil, is increasing its team with the arrival of Zé Eduardo as an influencer. Popularly known as 'Bocão', the journalist from Bahia, who has a consolidated career in Brazil's radio and TV, will strengthen the company's communication with the public through exclusive content for social networks and presence at events.

It is an immense joy to be part of the Betsul team. Being close to people is something I value a lot, and this partnership is an incredible opportunity to connect even more with my audience, bringing a little of my experience to the world of betting, always with a lot of responsibility and transparency,” Zé Eduardo says.

'Bocão' began his career in radio in 1988 and stood out as an anchor of successful programs on television, being a reference in Bahian journalism. He currently hosts the program 'Bahia no Ar', on Rádio Metrópole, and presents 'Balanço Geral', on Record Bahia. He is also the founder of BNews, one of the main news portals in Bahia, with over 14 years of experience.

The arrival of 'Bocão' represents an important moment for us. He is an experienced communicator, with an authentic connection with the public, and we believe that this partnership will allow us to get even closer to our customers in the Northeast. Our goal, as pioneers, is to offer relevant content and create a betting community that contains the values of trust and additional features,” says Mateus Rosa, Betsul's Marketing Manager.

In addition to the presenter, Betsul has other prominent names in the entertainment sector on its roster of influencers, such as Joy Abreu, Alex Lopes, Bob Estrela and Rafaela Matarazzo, expanding the company’s presence in the betting market with a diversity of profiles that connect an institution to the Brazilian public.

Regulation of the sports betting market One of the companies applying for a license for the Betting Management System (Sigap), Betsul reinforces its commitment to legality and security in betting operations in Brazil. The bookmaker is therefore ready to continue operating until January 2025. “We are following the rules and criteria that are essential to promote a safe and responsible betting environment,” highlights Andréia Oliveira, Betsul’s Operations Director.

A reference in the betting market, Betsul was created in 2019 and was the first bookmaker in Brazil to receive the RA1000 seal from Reclame Aqui. The company offers full support 24 hours a day to always ensure the best experience for its players, in addition to maintaining initiatives that prioritize responsible gaming. When registering on the website, for those over 18 years of age, the player has access to a wide range of national and international sports and competitions, casinos, live casinos, e-sports and instant.

Learn more at  https://www.betsul.com/ (SPA/MF. Authorization Process No. 029/2024)

Source: GMB