In Brazil, 37% of people who place online bets choose the platform based on its recognition and 33% opt exclusively for sites that are complying with the law. In addition to standing out for the substantial size of its market in terms of financial revenue, Brazil also stands out for the responsibility of bettors in the frequency of their betting activities.
“In Brazil, it is essential to have a payment platform that adapts to complex or changing regulatory environments, especially in a sector as competitive as online betting. Zimpler's advanced payment platform, together with its specialized fraud prevention team, has already proven its worth in the European betting market. This experience can be extremely valuable at a crucial time of growth in the gaming sector,” said Johan Friis, co-founder and Head of iGaming Sales at Zimpler.
Another point to consider is the technology and trust that Zimpler provides to the Brazilian market, as 34% of the participants in the study agree that European companies generate more trust than national companies.
It is estimated that there are 22 million bettors in Brazil and that the average spend of most of them is between R$50 and R$100 (US$ 8.75 and US$ 17.5), companies that do not implement a frictionless payment experience may be losing up to R$682 million (US$ 120m) in revenue if the user does not feel comfortable on the site.
According to statistics from the Central Bank of Brazil, Pix transactions will continue to grow month after month until 2024, exceeding 5 billion transactions per month. This trend is reflected in the recent study carried out by Zimpler, which shows that Pix leads with more than 80% of the preference for payments and deposits on betting sites.
“Brazil is becoming a model of evolution in terms of financial revolution, and that is why the growth opportunities are significant. The Pix method offers great advantages, as well as responsibilities when providing it to customers. Bettors do not like to be redirected to another landing page when making deposits or payments and encounter potential problems with this page transition,” explains the executive.
“Ensuring that the payment flow is continuous and unobstructed creates a more pleasant user experience and adds value to the company's brand,” concluded Friis.
Zimpler
Zimpler is a leading provider of instant banking payment solutions, connecting businesses with over 350 million customer bank accounts across 25 markets.
Founded in Sweden in 2012, Zimpler aims to democratize payments globally and unlock growth opportunities for businesses everywhere.
With faster transactions, stronger compliance, and better service, Zimpler is a driving force in unlocking complexity and moving businesses forward around the world. Read more at zimpler.com and follow the journey on LinkedIn.
Source: GMB
