They recorded inspiring messages to deliver the personalized scarves to the fans. Entitled 'Lenço da Esperança' (Scarf of Hope), the exclusive and limited accessories, made with prints inspired by the original jerseys of the club’s idols, will be available for purchase starting this Wednesday (30), exclusively at Fluminense’s official online store, through the website www.loja.fluminense.com.br.
All profits raised from the sale will be donated to FEMAMA (Brazilian Federation of Philanthropic Institutions for Breast Health Support), which has been working for 18 years to influence the formulation of public policies that guarantee better access and quality in the diagnosis and treatment of breast cancer for the population.
“The ‘Scarf of Hope’ initiative aims to show how passion for the favorite teams helps fans who are going through difficult times, such as cancer treatment, and we illustrate this passion through scarves made from São Paulo and Fluminense jerseys. The action gains extra weight with all profits from the sale of these scarves being donated to FEMAMA,” highlights Patrícia Prates, Marketing Director at Superbet Brasil.
"The involvement of all sectors of society is essential to provide reliable and quality information about breast cancer to all women. The Scarf of Hope symbolizes the support and care needed for our women to turn the tide in their oncological journeys," emphasizes Mely Paredes, FEMAMA's Communications Coordinator.
Pink October in Brazil
One of the institutions responsible for introducing the Pink October campaign in Brazil, FEMAMA transformed the movement into a far-reaching national initiative, promoting awareness and encouraging early diagnosis of breast cancer.
The federation's first official campaign, in 2008, included the lighting of the Christ the Redeemer statue in pink. Over the years, FEMAMA has implemented other historic campaigns, such as: “Do it for me”, in 2011, which was also aimed at people who live with women, to encourage early diagnosis through screening tests.
In 2024, the aim is to intensify dialogue with society, further expanding access to information about breast cancer through culture, art and sport.
Source: GMB
