Strengthening the physical sales channel
With extensive experience in the retail market, Adalberon Soares brings with him a solid track record of working with sales forces. His experience is a major differentiator in boosting Play55's presence in the market, integrating the physical sales force and POS throughout Brazil. The main focus is to increase the efficiency and performance of the teams, generating a positive impact on sales and the end customer experience.
“Hiring Adalberon is a strategic move for Play55. We believe that his expertise and market vision will contribute significantly to strengthening our sales channels,” highlights Renato Saladino, CEO and partner of Play55.
UniPlay55: The new tool to empower salespeople
Play55 is investing in technological solutions to further empower its sales force with the development of UniPlay55, an innovative tool that is being developed and is scheduled to be launched in 2025. UniPlay55 will offer salespeople access to knowledge, various training courses, incentive campaigns and other essential tools for success.
“We want our salespeople to feel empowered and motivated, with access to the best tools and training on the market. UniPlay55 will be a game changer in the way our sales force relates to end customers and our products,” highlights Adalberon Soares.
B2B partnerships as a competitive advantage
Play55, which stands out for the innovation and customization of raffle and lottery platforms, continues to invest in B2B partnerships to leverage its growth. With Adalberon's support, the company expects to intensify collaboration with our regional partners, maximizing results and ensuring closer and more effective support for operations.
“Our goal is to develop a robust and integrated sales channel that provides a competitive edge to our partners. We want to not only sell, but also add value to each client’s business,” says Adalberon Soares.
Commitment to operational excellence
Play55 remains steadfast in its purpose of leading the regulated lottery market in Brazil. With continuous investments in technology, people and processes, the company reinforces its commitment to operational excellence and sustainable growth.
The arrival of Adalberon Soares and the development of UniPlay55 reflect this vision, bringing not only leadership, but also the ability to innovate and transform the market together with Play55.
For more information about Play55 and its products: www.play55.com.br.
Source: GMB
