Entry into the betting market
The platform is operated by Bell Ventures Digital, the same company responsible for Viva Sorte.
According to the official description, the company aims not only to increase the engagement of sports fans, but also to contribute to the development of the betting sector in Brazil.
The brand carries the name of Band, a broadcaster with 87 years of history, which reinforces its reliability.
Competition in the sector
Other broadcasters, such as Globo and SBT, also plan to enter this market. Globo has already announced a partnership with BetMGM for 2025, while SBT has registered the brand "Todos Querem Jogar" and plans to operate in partnership with OpenBet in 2024.
Neither company appears on the SPA-MF list as companies authorized to operate in the country, but it is worth noting that the relationship only covers 'Bets' (as the operators are called in Brazil) that are already in operation or about to enter the market.
Source: GMB
