GMB – How is Digitain’s business going in Latin America?
Gevorg Rushanyan – It’s going very well and growing steadily. We’re closing deals with people and companies we really want to work with, and we’re very happy about that throughout Latin America.
And how about in Brazil, with the approach of the regulated market, which starts on January 1st?
Yes, indeed, it starts in January. We’re doing great work with our certification labs to meet regulations and ensure the product is available in the market. For us, it’s an easy process since we’ve done it in other markets. For Brazil, likewise, we’ll be ready when the time comes.
Almost 120 companies have applied to the Ministry of Finance for their licenses. Are many of them already Digitain clients?
Among the list, there are several clients already with us, and many other companies are joining along the way.
Is the fact that Digitain’s platform is well-known and stable in the global market one of the reasons for this?
Of course. The platform’s recognition is growing towards a larger audience and the audience we’re targeting.
How do you localize the platform for Brazil? Is the platform ready for that?
The platform is localized. Of course, there is constant localization work that we do through daily market experience, through our guides, and our staff working for us in Brazil. So, it's an ongoing effort that leads us to “tropicalize” the product.
Any news from Digitain presented at the SBC Summit in Lisbon?
The news is that we’re expanding more and more. We’re closing major deals, which we’re announcing in the field to ensure our journey is recognized. So, we’re excited about all of this.
Having someone like Luís Figo as a brand ambassador is very important?
For us, it’s a pleasure and a joy to work with Luís Figo. He’s a great person, and we really enjoy working with someone of his caliber because it’s a very pleasant experience for us.
What are Digitain’s plans for the Brazilian market starting in January 2025?
Starting in January, we’ll be working with operators on the registration lists to obtain licenses, promoting our products to the fullest, to operate even more effectively in the market.
Is there a plan for Digitain to have an office in Brazil to support the operators?
A local team is always necessary, and we already have one, but the next step would be to scale it up to a full office on Brazilian territory.
A commitment from Digitain to Brazil?
Exactly, a commitment to Brazil.
Source: Exclusive GMB
