Last month, the company had already released a special video with the brand's most recent ambassadors - Duda and Ana Patrícia, a beach volleyball champion duo, and judoka Bia Souza, three great Brazilian athletes who shone at the Paris Olympic Games (FRA) with the gold medal win.
The initial material served as a teaser for the campaign, highlighting the importance of balance and responsibility in sports, values that Betnacional seeks to also reflect in betting.
Now, with the official launch of the campaign, Betnacional is not only reinforcing this message, but also expanding the discussion on responsible gaming, promoting a safe and conscious experience for all its users.
The action is also aligned with the changes in Brazil's regulatory scenario, which aims to fully legalize the sector by 2025, offering an even more protected environment, in addition to safe entertainment.
With these actions, Betnacional reinforces its positioning of a conscious and safe experience with a time of ambassadors who reflect the brand's values and the passion of Brazilians. Among the names that embody this message are great personalities such as the football commentator Galvão Bueno, singers Ludmilla, Seu Jorge, Thiaguinho and the player Vinícius Jr., who, together with Olympic athletes Duda, Ana Patrícia and Bia Souza, were presented to build an authentic, Brazilian image committed to responsible gaming.
A member of the NSX Group, BetTech has revolutionized the Brazilian sports betting market through a unique ecosystem with technological solutions, marketing strategy, content, exclusive services and many success stories. Betnacional follows the concept of “Brazil’s Bet”. The platform’s ambassadors include players and former players Vini Jr. and Hernanes, singers Thiaguinho, Seu Jorge and Ludmilla, as well as Galvão Bueno and our Olympic medalists Beatriz Souza, Duda and Ana Patrícia.
In stadiums, Betnacional has its brand displayed on advertising boards for games in different state championships and is a sponsor of Futebol 2024 on Rede Globo, in addition to holding the naming rights for the Série B of the Brazilian Championship, the Rio State Championship, the Pernambuco State Championship and the 2024 Copa do Nordeste.
Source: GMB
