GMB – Why did RubyPlay approach EstrelaBet to operate in the Brazilian market?
Marcieli Pelizzaro – EstrelaBet is one of the leaders in the Brazilian market, and we are super happy with this partnership, not only working with Fellipe but with the entire EstrelaBet team.
Was choosing RubyPlay's games a difficult decision for EstrelaBet or were they already market-leading products?
Fellipe Fraga – Oh, it was very easy to choose. I first encountered the product in Amsterdam last year, and when the team showed it to me, I was impressed and saw the potential we had to offer our customers the quality content that RubyPlay provides. Since we launched it, it has been a huge success. It's amazing to see the company's growth; the games have attracted the public, and we expect it to continue generating good results.
Is RubyPlay satisfied with the EstrelaBet operation? We know that you even launched a game on the platform. Could you talk about Go High® Panda?
MP – Go High® Panda was the first game we made focused on the Brazilian market, and it has been very well received by our audience. We've received very positive feedback. The data is also showing excellent retention and engagement from the Brazilian public. It’s currently our number one game with EstrelaBet, and it's also number one across Brazil.
Is this what you expect from a game developer like RubyPlay?
FF – RubyPlay brings a bit of Brazilian blood, our country’s DNA. They have a team of Brazilians as part of the company, like Marci and others on the team, who can provide the perspective that Brazil needs to create games that fit our audience. Brazil is very different, and we talk a lot about that. When a company can look at Brazil and create a game with that in mind, the result is the kind of success that Go High Panda is having.
Seeing this movement in the Brazilian market, with 120 companies presenting themselves to the Ministry of Finance for licenses, what are your expectations for expanding RubyPlay's presence in Brazil?
MP – We are super excited with the market now being regulated, and we are working to ensure that more operators will soon have our content available in Brazil.
Now we just have to wait for the Ministry of Finance’s stamp for EstrelaBet to start 2025 fully under the new regulations?
FF – That's right. We just need to place the seal on the website, with everything regulated. We are just waiting for confirmation. EstrelaBet has delivered everything the government has required of us so that, on January 1st, Brazilian customers can access only regulated sites. I hope they are all on EstrelaBet playing RubyPlay.
So, let me ask both of you: Is everything in sync between EstrelaBet and RubyPlay?
FF – Everything is perfect.
MP – 100%.
Source: Exclusive GMB
