VIE 1 DE NOVIEMBRE DE 2024 - 13:23hs.
Former F1 driver

Betano brings together Felipe Massa and influencers at a go-kart track in São Paulo

During a week full of automotive activations in São Paulo, Betano Racing brought together Felipe Massa, guests/clients of the brand and influencers for a race at the Granja Viana go-kart track. The participants were surprised by the presence of the professional driver.

Massa entered the grid in a disguised manner among the guests and started last without the group knowing. On the first lap, he had already overtaken all the participants.

In total, the two heats brought a lot of excitement to the participants, who only became aware of Massa's presence at the awards ceremony when his identity was revealed, thus surprising the motorsport fans present.

The 12 guests received custom-made jumpsuits and helmets, as well as a premium kit for each one, which also included special bonuses. Among the influencers present were Luana Zucoloto, Yan Pinheiro, Laís Souza and, as the host of the event, Gugu Tricolor. The event was held in conjunction with ALOB Sports, a partner agency of Betano.

“It was a lot of fun to participate and see the reaction of all the influencers and customers when I took off my helmet and they discovered that I was racing with them. I congratulate Betano for the event and also thank you for the invitation and for the ongoing partnership,” said Felipe Massa.

Betano Racing also featured the famous champagne shower on the podium, autographs and a chat with the professional driver, who remains in first place in the Stock Car championship.

Betano, one of the largest sports betting houses in Brazil, is a brand designed to offer excellent experiences through its platform, available on desktop, laptop, tablet, cell phone and Android app. It is operated by the Kaizen Gaming group, which is headquartered in Greece, has a presence in 17 countries and has been in the sports betting market for over ten years.

In Brazil, it sponsors Atlético Mineiro and holds the naming rights for competitions such as the Brasileirão Betano and Copa Betano do Brasil.

In addition, it is present in Europe and South America, with Porto, Benfica and Sporting (Portugal), Aston Villa (England), Melgar (Peru), in the Torneo Betano and Copa Betano (Argentina), as well as teams in Greece, Cyprus, the Czech Republic and Romania.

This year, it sponsored the Copa América and Euro2024, and is currently the official global sponsor of the UEFA Europa League and the UEFA Conference League.

Source: GMB