Betsson Group’s success at the SBC Awards Latinoamérica 2024 underscores its commitment to excellence in Latin America through award-winning sportsbook innovation, partnerships, and workplace culture.
This marks the second consecutive year Betsson has earned the ‘Leader of the Year’ accolade, following Andrea Rossi’s win in 2023 – an achievement that underscores the company’s consistent leadership in the region.
The company also secured three silver awards, highlighting its ongoing commitment to excellence across various aspects of its business:
– Sponsorship of the Year: Recognising the partnership with Boca Juniors, which continues to resonate deeply with fans across Latin America.
– Marketing Campaign of the Year: Celebrating the successful Copa America campaign, which captured the excitement of the region’s most anticipated football tournament.
– Employer of the Year: A testament to the dedication to fostering a positive workplace culture that supports the growth and development of its employees.
Driving growth through innovation and strong leadership
Betsson’s win as ‘Sportsbook Operator of the Year’ reflects the company’s commitment to delivering a top-tier experience for sports fans across Latin America, supported by over 350 promotions, streaming services, and exclusive features like the Betsson Million and SUPER ODDS.
These offerings, paired with high-profile partnerships with clubs like Boca Juniors and Racing Club, as well as ambassadors like Zé Roberto and Iván Zamorano, continue to enhance the brand’s visibility and appeal in the region.
Guiding this growth is ‘Leader of the Year’ Kevin Saliba, whose market-focused leadership has driven Betsson’s expansion and opened new opportunities across Latin America. His strategic initiatives have strengthened the company’s brand presence throughout the region, underscoring his commitment to Betsson’s values of passion, teamwork, and market leadership.
A year of strategic sponsorships and engagements
Betsson’s partnership with Boca Juniors and the strategic marketing around Copa America during June – July 2024 have been instrumental in boosting the company’s brand visibility and engagement with passionate sports fans in the region. These efforts underscore its strategic focus on Latin America, where the brand continues to resonate through partnerships and tailored campaigns.
Creating a positive workplace environment
“Being awarded ‘Employer of the Year’ reaffirms our commitment to our employees, who are at the heart of Betsson’s success. We strive to create a workplace that is not only supportive but also enables career progression, innovation, and a collaborative culture,” states the company.
Source: GMB
