It is important to note that we are dealing with a significant audience. Only the 10 websites with the highest traffic in Brazil accumulated more than 555 million hits last September.
To put this into context, the total audience of all websites related to Globo.com reached 830 million visits in the same month, according to the Similar Web platform.
An interesting observation made by Samba Digital during the analysis of the data for the report is the immense potential for growth of qualified traffic in the sector.
The so-called bounce rate, or rejection rate, of the 10 most relevant websites is 41.5%. In an ideal scenario, with a qualified audience, quality websites usually have rates below 30%.
Furthermore, it is possible to perform an analysis on the average time visitors spend on the site. We observed that, while some operators prioritize ease and clarity in navigation, others focus on retaining visitors.
What is clear is that there are several sites that have a high interaction time per visit, but also record a high bounce rate. This suggests that, in addition to reducing the average bounce rate, these sites have the potential to improve the average browsing time per user, surpassing current indicators.
Finally, it is essential to highlight that there is ample room for improving qualitative audience indicators in the segment, especially with the legitimacy of media operations adapted to the Brazilian market, combined with solid audience acquisition strategies by operators.
In this context, Samba Digital positions itself as a full-service marketing agency with global operations, capable of supporting initiatives in this business sector.
"Contact us and find out how we can help you develop and manage your marketing and audience acquisition strategies," invites the company.
Source: Samba Digital / GMB
