GMB - What was new for SBC Latinoamérica 2024?
Hugo Baungartner - This year, our greatest pride was the certification of the platform with the GL 19, GLI 33 and GLI Brasil standards, an important milestone for Aposta Ganha. Our team, led by CTO Rony Silva, did a sensational job, and we are very pleased with this progress.
At SBC, we are focused on dialoguing with providers and partners, since the regulatory situation in Brazil requires reviewing contracts and adjusting details to meet the new requirements. This is our main objective here.
How does Grupo Aposta Ganha see the general panorama of the Latin American market and how does it intend to benefit from it?
With the platform certification completed and our operation in Mexico already active through apuestagana.com.mx, we are in a great moment to grow. In addition to advancing in Brazil, we see an opportunity to expand in Spanish-speaking markets, with an initial focus on Mexico.
Our strategy is to secure the license in Brazil and, at the same time, expand to Mexico and other markets that should consolidate between 2025 and 2026.
Regarding Brazil, which will enter with force next year, how is Aposta Ganha doing?
We are ready. All documentation and certification have already been completed. Now, we are finalizing adjustments to contracts and agreements with providers to ensure that, on January 1st, everything is operating in accordance with the new regulations.
You were nominated for two awards at the SBC Awards: Marketing Campaign of the Year and Rising Star. Can you comment on that?
We are very happy with these nominations. The campaign in Mexico was a great success, and being recognized with these nominations reinforces the work and dedication of our team to innovate and strengthen our brand.
What is the balance of 2024 for Grupo Aposta Ganha?
It was a year of great learning. Internally, we reviewed processes and improved several areas with the aim of adapting to the regulations, which also brought important benefits. The highlight was the certification of our platform, which was a significant achievement for the company. We are ready and looking forward to what 2025 will bring.
What are the plans for next year?
We hope that 2025 will be another year of learning for us, for the Brazilian market and for Brazil in general. January 1st will be a milestone, but we know that the entire year will bring many challenges and opportunities to learn and grow even more. This spirit of learning that marked 2024 will also guide us in the coming year.
Source: Exclusive GMB
