The professional competitions will be broadcast on the Max streaming platform. The TNT channel will broadcast the men's games and Space the women's games. The youth category tournament will be broadcast on TNT.
"Our fourth season with TNT Sports reinforces Betnacional's commitment to being alongside the country's biggest sports competitions, providing engaging experiences and further connecting fans to the sport. Our goal is to continue growing with Paulistão, offering fans moments of excitement and entertainment in a safe and responsible environment," says João Studart, CEO of NSX Group.
TNT Sports offers customized packages according to the partner brand's sector, including strategic and differentiated formats. The exclusive quota for the betting segment, something unusual in the market, is the first one closed by the company for the next season.
In 2024, in addition to Betnacional, the broadcast of the Campeonato Paulista de Futebol also had the support of the brands Bis, Fisk and Shopee.
"Betnacional's exclusivity in the 2025 Paulistão is a reflection of the trust built over the years and our ability to offer innovative advertising solutions, focused on results and in synergy with our advertisers' segments," says Eduardo Teixeira, Creative Solutions Director at WBD Brazil.
Next year, TNT Sports will broadcast 28 games of the Men's Paulistão on Max and the TNT channel. There will be 13 matches broadcast exclusively on WBD's platforms, including at least two major classics from the first phase, with on-site coverage, behind-the-scenes, pre- and post-game programs live and directly on the field.
TNT Sports also holds the rights to the Women's Paulistão and will broadcast the matches on Max and Space; and to the Under-20 Paulistão, which will be broadcast on TNT.
WBD's sports brand also provides extensive coverage of the competitions on its social networks, reporting the matches in real time. During the 2024 São Paulo State Championship, TNT Sports had five times more interactions and three times more views than its competitors combined.
This year, WBD's Advertising Sales area underwent a repositioning process, ensuring new advertising formats and bringing advertiser brands closer to the end audience.
The new WBD for Brands structure will facilitate the connection between advertisers and fans, through the most complete and differentiated portfolio of brands and franchises on the market, in a multiplatform ecosystem, bringing together the best of technology, data and insights to offer advertising solutions tailored to partner businesses.
The NSX Group is a complete ecosystem and leader in the sports betting market, standing out for its innovation and focus on user experience. Composed of renowned platforms such as Betnacional and Mr. Jack, in addition to strategic partnerships with big names in sports, NSX is committed to revolutionizing the sector.
Its mission is to provide a safe, transparent and engaging entertainment and betting experience, supported by expertise in technology, digital marketing and data management. With a robust business model and an ambitious vision, NSX Group seeks to strengthen its position in both the national and international markets.
Source: GMB
