Affiliate marketing is expected to generate more than US$ 15.2 billion globally by 2025, highlighting its exponential growth. It is one of the most powerful strategies for expanding the player base on online gaming and betting platforms.
This workshop will explore the unique opportunities available to marketing affiliates in Brazil and how to take advantage of them through a strategic and adaptable approach. It will analyze the highly competitive betting sector and how to effectively leverage affiliates to strengthen market presence.
Workshop schedule
The meeting aims to provide an overview of the iGaming market in LatAm and growth trends. Topics to be covered include:
- Affiliate marketing is projected to reach over US$15.2 billion globally by 2025
- Factors driving this exponential growth
- Developments and opportunities for operators
- Challenges in the Brazilian affiliate market
- Analyze the complexities of complying with local and international regulations in the Brazilian affiliate market and strategies to ensure compliance
- Examine the specific challenges faced by affiliate marketers in Brazil, including evolving consumer behavior, rising advertising costs and the competitive landscape.
- Affiliate Marketing in the Betting Industry
- An overview highlighting how affiliates can contribute to operators’ revenues and the value that affiliate marketing holds
- Exploring how affiliate marketing helps betting platforms reach a highly targeted and qualified audience in an efficient and scalable way
- Tools for managing successful affiliate relationships
- Reporting, innovation, technology, etc.
- Effective communication with affiliates
- Best practices tailored for operators
- The importance of localized content: Emphasizing linguistic and cultural perspectives
- Targeting and personalization: Affiliate management software.
Speakers:
Moderator: Luiz Felipe Maia, co-founder, Maia Yoshiyasu Advogados
Panelists:
- Fellipe Fraga - Chief Business Officer, EstrelaBet
- Bruno Geraldini - Country Manager Brazil, Brazino777
- Priscilla Portugal – Manager of Account Management, Income Access
- Christian Stoltenberg - Business Development Representative, Income Access
The webinar will take place next Tuesday (19) from 2 to 3 pm (Brasília time). Registration is available here.
Source: GMB
