Other brands that had previously sponsored the competition have renewed their contracts and will be featured again in the Paulistão Sicredi next year: Assaí, Bis, Clear, and Cruzeiro do Sul.
In addition, the tournament will welcome new brands. From the sports betting and online gaming sector, Bet7k and HiperBet, will take over two of the championship’s “Superproperties”: the Initial Whistle + Penalty and Player of the Match.
Advanced negotiations are underway for the final two betting sponsorship slots, featuring the “Superproperties” of Goals and Substitutions. These deals, expected to be announced soon by the FPF and LiveMode, will create deeper engagement between the brands and fans, delivering even better outcomes for sponsors and supporters alike.
“The Paulistão Sicredi 2025 has established itself as the most innovative championship in the country, not only in the sporting arena but also in its strong commercial appeal, evidenced by high market demand,” says Bernardo Itri, VP of Marketing at FPF.
“And I can reveal that even more surprises are coming that will amaze our fans and partners,” Itri concludes.
The Paulistão Sicredi kicks off on January 11 and will be broadcast by Record, TNT Sports, Max, and on CazéTV’s YouTube channel.
Source: GMB
