According to SiGMA Group, Italy’s gambling market presents a massive opportunity for online gambling businesses offering unparalleled growth opportunities for the industry. Recent market research reveals that Italy boasts the second-highest total gambling market revenue in Europe, worth an impressive €16 billion.
However, only 25% of this revenue is currently generated through online platforms, leaving a substantial €12 billion in offline gambling that remains largely untouched by the online market. (EGBA – European Online Gambling Key Figures 2022 Edition).
Italy’s online gambling industry is set to achieve a revenue of €2.89 billion in 2024, reflecting a robust growth trend in the sector. According to Statista, Italy’s online gaming industry also has an anticipated annual growth rate of 5.52 percent from 2024 to 2029, and the market is expected to reach €3.78 billion by the end of the forecast period. This growth includes a projected revenue of €1.54 billion for the online casino segment alone in 2024.
This vast potential, in tandem with evolving player preferences, makes Italy a prime target for online gambling operators looking to expand. By bringing SiGMA Europe to Italy, the event aims to play a pivotal role in driving this market shift, positioning itself at the forefront of the country’s online gambling revolution.
SiGMA’s presence will help operators tap into this massive opportunity, fostering connections, innovation, and growth while unlocking significant business prospects for online gambling platforms eager to enter this high-potential market.
The Fiera Milano: room to grow
Fiera di Milano is a premier exhibition centre and a powerhouse in the global events industry. Ranking as the 4th largest venue worldwide, the 3rd largest in Europe, and the largest in Italy, this venue boasts an impressive 20 expansive pavilions that accommodate diverse events and exhibitions. With a massive indoor exhibition area spanning approximately 345,000 square metres and an additional 60,000 square metres of outdoor space, it provides ample room for large-scale, immersive experiences.
For convenience, Fiera di Milano offers 15,000 parking spaces dedicated to both exhibitors and visitors, ensuring seamless access for all. The venue also houses three state-of-the-art conference centres, making it an ideal destination for high-profile events, conferences, and international showcases.
The decision to launch the event is a testament to SiGMA’s rapid growth, positioning the brand as a global leader in the iGaming sector. From 1,500 in 2014 to 27,000 delegates in 2024, SiGMA´s journey is underpinned by a philosophy that demands forward thinking. Milan offers the space and facilities required for this expansion, providing enhanced experience for exhibitors, attendees, and stakeholders. The Fiera Milano venue will also offer state-of-the-art amenities, ensuring a seamless experience for all participants.
Easy accessibility
Hosting SiGMA Europe in Milan also offers the advantage of easy accessibility, thanks to its three international airports—Malpensa, Linate, and Orio al Serio—that provide excellent connectivity for participants from around the globe.
Milan also features a highly efficient public transportation system, with five metro lines and an extensive network of buses and trams that reach even the city’s outermost areas, allowing delegates from important neighbouring jurisdictions to easily travel to the event. Its connectivity places it right at the crossroads of key tier 1 markets, including Poland, France, Switzerland, Austria, and Germany.
SiGMA’s continued presence in Malta
While SiGMA Central Europe will take place in Italy, Malta remains a key player in SiGMA’s events calendar. The island will retain a strong foothold in Malta, and will now host SiGMA Euro-Med, with a first event scheduled for September 2025 at the Mediterranean Maritime Hub (MMH). Offering a more niche event, SiGMA EuroMed will ensure that Malta retains its strong connection to the iGaming industry.
Source: SiGMA World
