According to Patrícia Prates, marketing director at Superbet Brasil, the campaign emphasizes the importance of caution and explains how everything in excess is harmful: work, food, fun, and of course, the habit of gambling.
For the professional, this awareness is also a responsibility of the company, which has invested in campaigns focused on entertainment and the Brazilian passion for sports.
Available on social media, the campaign videos will be broadcast on open TV and subscription channels. The pieces will be part of special content during the broadcast of the Champions League on TNT Sports, football matches on ESPN, and on the programs “Donos da Bola”, on Bandeirantes in Rio de Janeiro, and the program “A Voz do Rio.”
In parallel with the campaign, Superbet relaunched a landing page that serves as a guide for safe and responsible gambling. The action is based on the broadcast of informative content and is divided into four chapters: feelings and advice regarding gambling and gambling, responsible gambling tools, and protection and safety tools for bettors.
The bookmaker also provides information on the resources it makes available to its users. Within Superbet, bettors can limit the amount of deposits, bets, losses and sessions. One of the suggested resources is the free BetBlocker, a tool that limits access to betting sites.
Source: GMB
