The digital advertising operations in the iGaming industry in Mexico reveal a contradictory and challenging landscape. Although there is well-established legislation that sets clear rules for operators' activities in the country, media platforms still face difficulties in providing adequate campaign management services, impacting the sector's development.
One of the main obstacles is the strict compliance requirements that operators must adhere to advertise legally on platforms like Meta and Google. The process of ensuring media access on these platforms is confusing, and customer service efficiency is inconsistent, leading to campaigns with underwhelming results.
These factors highlight the tangible challenges faced by local operators. Many of them, used to managing their media operations with in-house teams, encounter a lack of knowledge about the specificities of the Mexican market, including legislation and audience dynamics. As a result, converting marketing investments into effective campaigns becomes a significant challenge.
While the ideal of "glocal" marketing management — where global strategies are adapted for local markets — seems promising, the complexity of the sector, which ranges from legal requirements to behavioral nuances, suggests the need to reassess operators' overly centralized marketing structures.
In this context, Samba Digital stands out. With eight years of experience and a passion for sports in Mexico, the company is well-equipped to tackle the challenges of the iGaming market in the region and is currently helping clients from the sector and the sports industry achieve success in their marketing activities.
Source: GMB
