Revealing the top iGaming hotspots around the world
Which countries top our list based on the latest insights from our statistics? Brazil, India and Vietnam lead the pack. Let's find out what attracts audiences in these regions and how you can refine your approach to get impressive results.
Brazil (BR)
Starting with Brazil, this GEO leads the way with an astonishing 27.23 billion impressions - around 13.58% of total traffic. This region is growing and if a company is not yet targeting this country, it is missing out on the opportunity to reach a highly engaged audience.
Anastasiia points out: “Brazil is an unmissable market, especially with the rise of the Survey outbound ad format”. She also suggests testing the Finance and Scan survey types in separate campaigns to consider the best results. She goes on to say that if you are going to use Direct Click traffic in this region, you may have lower volumes than in others. However, it is easy to find high-converting zones, which makes it valuable and competitive. But how can you enter the Brazilian iGaming market effectively?
It's quite simple: by capitalizing on the country's official language, Portuguese. Very few citizens speak English, so the best bet for reaching the hearts of the Brazilian public is to speak their native tongue.
As we delve deeper into this region, we find that retargeting can be a useful tactic for converting users. Brazilian players generally care about value and are driven by bonuses. So aligning campaigns with these strategies can be very effective in this market. In addition, Anastasiia recommends tracking performance by state and optimizing accordingly. This is necessary because first deposit (FTD) prices can vary significantly between different regions.
India (IN)
Next comes India, an Asian country with 11.66 billion impressions (around 5.82% of total traffic). One notable factor responsible for this is gamers' passion for mobile games. With more than 1 billion smartphone users in India, the region has become a gold mine for advertisers to exploit.
In addition, when targeting GEO with such large volumes, attention must be paid to optimizing zones and subzones. PropellerAds' Subzones feature is a real game-changer for this GEO, as it guarantees precise optimization and therefore a carefully invested budget.
According to our experts' insights, Rummy Games dominates the Indian iGaming market. However, this doesn't mean that others can't compete for high rollers in the country. In fact, traffic volumes in India are huge, so there are plenty of opportunities for all advertisers.
Our expert also points out that a significant portion of the Indian population knows English. However, proficiency levels vary significantly. In southern India, the language is more commonly spoken in urban areas, among the elite and those with higher education. So while this fact may suit a campaign, it's important to test creatives in both English and Hindi and see which resonate better with the target audience.
Optimization by state is also key in the Indian market, given its vast population and growing love of online gaming.
Vietnam (VN)
Moving on is Vietnam, another GEO that deserves attention, especially for those wishing to expand their iGaming campaigns in Asia. Anastasiia suggests testing desktop targeting for offers in Vietnam, as it shows an impressive result.
An essential tip she also noted was to set up an S2S postback at registration. While this is important for all GEOs, it was especially effective in this region.
The country has a strong conversion rate (CR), as first-time users deposit within a few days of registering.
Although this GEO is not as large as Brazil or India, it still has great potential. So it's worth adjusting campaigns accordingly to get the best results in this country.
Philippines (PH) & Thailand (TH)
Next up are the Philippines and Thailand, two GEOs with great potential for iGaming campaigns. Anastasiia notes that Popunder and push traffic perform very well in these regions. In addition, the search ad format is particularly effective, as long as the campaigns are optimized for the latest operating system software.
Although these regions are small in terms of volumes, our expert emphasizes the importance of optimizing for the best converting pre-landers and testing each one in a separate campaign. This allows you to evaluate the real eCPM (effective cost per thousand) and make the most of the traffic.
Bangladesh (BD)
Bangladesh may not be the first GEO that comes to mind when considering iGaming. However, it's still worth considering. This region captures 6.26 billion impressions, 3.12% of total traffic. According to our expert strategist, Bangladesh has high traffic and low FTD prices.
So how can you make the most of this location? Anastasiia recommends testing different pricing models in parallel, such as Objective Cost Per Action (CPA), Smart Cost Per Thousand (SCPM) and Smart Cost Per Click (SCPC). This approach will ensure that you get the most traffic to your campaigns.
It's also important to be flexible and adaptable. By testing various approaches, you can find the best option for your brand and gain a significant market share.
Canada (CA)
Finally, Canada is another GEO with considerable impressions that is worth checking out. However, its FTD and registration price are relatively higher than other GEOs, but this is undoubtedly a popular and lucrative market.
Anastasiia points out that push ad campaigns perform exceptionally well in Canada. Therefore, the right creatives combined with a well-performing pre-launch can do wonders for push campaigns. What's more, for push campaigns, it's possible to choose the specific audience directly from the PropellerAds account
The good news is that there are many pre-launches to test in this GEO. So it's possible to test several options and see which is the most suitable for your business. Indeed, targeting Canada's iGaming market can be expensive; however, it offers higher potential returns if there is a willingness to invest time and resources in optimizing campaigns.
Final thoughts
Anastasiia Valiaieva's insights provide a valuable guide to navigating the best-performing GEOs in the iGaming market. Each region presents unique opportunities and challenges. Let's take a quick look:
* Brazil is all about localization and retargeting;
* India thrives on scale and language optimization;
* Vietnam rewards those who focus on desktop segmentation and registration optimization;
* The Philippines and Thailand require a personalized approach to pre-registrations;
* Bangladesh requires flexibility in pricing models;
* Canada can be expensive, but offers great rewards for those who invest in push campaigns.
In short, by understanding what works for each region, you can refine your iGaming campaigns and get better results. And the best part? At PropellerAds, we work to ensure success in this competitive landscape.
For those who are new or even experienced in this field, experimenting with different ad formats and seeing which one works best for your brand is the way to go. In the event of indecision, PropellerAds' team of experts publishes various studies to clarify and help those in need. When it comes to boosting campaigns, PropellerAds.
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Source: GMB
