GMB - What new things did Pay4Fun bring to SBC Latinoamérica 2024?
Leonardo Baptista - In this event, we are focused on the expectations generated by the transition of the regulated market in Brazil, scheduled for 2025.
This is the last major event of the year, SBC Latinoamérica, directly connected to the Brazilian market, especially after the shutdown of unlicensed operations in October. We are aligning with the operators for this transition and are very excited about the regulated market that is finally coming to fruition. We are very happy.
How does Pay4Fun see Brazil's moment in the sports betting market?
Since our founding in 2018, we have always sought to operate within a regulated market, under the supervision of the Central Bank of Brazil.
Unlike other companies, we have always had a clear regulator, 'playing within the 4 lines', which has put us in a solid position for this transition. The sleeping giant has finally woken up and for us, 2025 will be the most important year in the history of the Brazilian market and, consequently, of Pay4Fun, without a doubt.
Pay4Fun was recently awarded at SBC Lisboa and now here again. How does it feel to receive so much recognition?
It was a great source of pride for a Brazilian company that only operates in the local market to receive the award for "Best Innovation in Payments" at SBC Lisboa, an event with global reach. This recognition reflects years of work and the dedication of our employees and partners.
At the SBC Awards, we won the “Employer of the Year” award, in addition to competing in four categories, including innovation, payment methods and social responsibility, which is very special, something we value greatly due to our work with GRAACC (graacc.org.br) in Brazil. Just being nominated is already an immense source of pride. Very cool!
What is the balance of 2024 for Pay4Fun?
The year 2024 was extremely positive, full of changes and achievements. I highlight our technological leap with the implementation of PIX directly with the Central Bank, a great piece of work and a major leap for Pay, becoming our own provider.
It was a challenging but rewarding year, and we are ready for 2025, which promises to be the best year in our history. Everything is ready and on track to be the best year for the company.
What are Pay4Fun's plans for 2025?
As for Brazil, we will invest in the payment transaction initiator (ITP), which promises to reduce PIX processing time to just 3 seconds, improving the user experience. In addition, we are launching a digital bank with transactional accounts, expanding to markets beyond Gaming, such as tourism and events.
We also plan to expand our presence in Latin America, with the goal of operating in four countries by the end of next year. We'll see!
Source: Exclusive GMB
