GMB – How was Pragmatic Play’s business in 2024 throughout South America?
Victor Arias – Well, we face different challenges in every market, but with the team we have throughout Latin America and the localization we have applied over these almost five years, we continue to be experts in innovation.
Our goal remains the same: to bring the best technology and the best experience to all users on the continent.
Is “your favorite at all times” still a slogan that applies well to Pragmatic Play?
Of course it is and we are very proud, as we continue to be the favorite in Latin America, definitely. This recognition brings an even greater commitment from Pragmatic Play to the entire region, but we continue to work hard to maintain it.
And in Brazil, how is business going for the company?
Business in Brazil is going well. It is a market with significant growth, as are others in Latin America. We have nothing to complain about. It is part of our expansion project and is a strategic market for us at Pragmatic Play, with great expectations for next year.
What are Pragmatic Play's plans for 2025?
We plan more growth and more games, always with innovation and specific localizations for the Latin American market. I can't reveal many details, but we will bring news tailored to the region.
Will you participate in many fairs and events, as during 2024?
It is incredible how everyone is interested in the Latin American market at events. We are very excited and committed to the next steps. We will keep moving forward and see you soon at other fairs, as we always do.
Source: Exclusive GMB
