GMB - What news did Radar bring to SBC Latinoamérica?
Nick Patrick: Radar is a geolocation company that’s been around for almost eight years. Gaming is a fast-growing vertical for us, and we entered the industry about two years ago. Latin America, especially Brazil, is an important emerging market for us.
One of our earliest sportsbook customers was Ballers Sportsbook in Puerto Rico, and we’re excited about launching in Brazil next year. We’ve already signed several Brazilian operators like KTO and Aposta Ganha, with more announcements coming soon. Globally, we now have 40 gaming customers, and we’re thrilled to position ourselves as an alternative geolocation provider.
How Radar sees the current state of the Latin American market, and how is planning to operate within it?
It’s growing quickly, and there’s a lot of change happening. The geolocation requirements in Brazil are very thoughtful and, in some ways, similar to those in the U.S.
Many operators are choosing to work with geolocation vendors to comply with these regulations while also ensuring a great player experience. It’s an exciting time, especially with Brazil being such a large and dynamic market. We’re also seeing other countries around the world coming online, which adds to the excitement and growth opportunities.
Is Radar planning to focus specifically on geolocation in Brazil? Are there plans to open an office there?
That’s something we’re thinking about. Right now, we’re a team of about 50 people based in New York City, powering geolocation for companies worldwide, not just in gaming. We also work with large retail and restaurant brands, travel companies, payment providers, and telecom companies. Gaming in Brazil is just one of many geographies and verticals for us.
Our vision is to become a truly global company with offices around the world. There’s a huge opportunity in geolocation, not just in Brazil or gaming, but across a variety of use cases globally.
With the year coming to a close, how would you assess Radar’s progress?
This has been the best year in our company’s history. We’re growing quickly in the gaming space, which is driving a lot of momentum for the broader business. Over the next few quarters, we’ll focus on supporting successful operator launches, including in Brazil.
We’re also going live with several large operators in the U.S., Canada, and other countries next year. We’re investing in our product, securing licenses, and growing our team. For example, we recently hired Will Green, a former Bet365 executive, as our VP of Gaming Operations. Heading into 2025, there’s a lot of momentum, and we’re excited about what’s ahead, not just in Brazil but globally.
Did you enjoy the event?
I had a lot of fun. I went to the Global Gaming Expo in Las Vegas and the SBC event in New Jersey earlier this year, and we’ll be at SBC Rio in February. It’ll be my first time in Brazil, so I’m really looking forward to it. These events are great for meeting customers, vendors, regulators, and the press—and the parties are fun, too!
Source: Exclusive GMB
