GMB - How did Atlaslive see the SBC Latinoamérica 2024?
Lidiia Vakulenko - The show was very successful for us. There are a lot of people and many partners managed to come. We were happy to reconnect, and with all the upcoming changes in the LatAm market, it's very useful to make personal connections right now, enjoy the event, and plan for the next two to three years.
What news did Atlaslive bring to SBC Latin America 2024?
This year, 2024, was quite challenging for the whole market. We successfully navigated a period of uncertainty, especially with Brazilian regulations and evaluating new markets. We spent the year preparing for regulated markets to ensure our platform is fully compliant.
Our focus has been on operators—helping them increase retention and rates through advanced analytics and big data tools. We've enhanced our platform to help operators not just rely on marketing but to use a scientific approach to understand and leverage data. We also passed ISO certifications, making our platform fully secure and ready to provide the best experience for LatAm players and operators.
How does the company see the Latin American market, and how is the company planning to work within it?
The Latin American market is one of the most interesting regions globally. For instance, we know that the Brazilian market is only 30% utilized, leaving 70% of opportunities for growth in the next five years. We analyze data extensively and predict the average revenue per user will increase tenfold within five years.
Beyond Brazil, markets like Mexico, Argentina, Peru, and Chile are also showing significant growth. We believe the region will experience fivefold growth overall. We are positioning ourselves at the center of these opportunities, ensuring we offer the best services for operators.
As we know, Brazil is in its best moment as a market. What are the Atlaslive plans for growth there?
Brazil is a challenging but opportunity-filled environment due to its changes. Most of our customers are in Brazil, and our operators are applying for licenses while engaging in testing and reporting. This demands significant product development and support from our team.
We believe regulation is good for the market—it provides a safer, more trustworthy environment that supports long-term strategies. We’ve developed anti-fraud and risk management tools, responsible gaming features, and a QC hub to ensure players are satisfied and protected.
As the year draws to a close, how do you assess 2024 for Atlaslive?
2024 was very successful for us. We accomplished major tasks and invested significant resources to prepare for substantial growth in the next three years. This year was about laying the groundwork for LatAm market challenges and opportunities. It was like passing an exam, and we anticipate great results in 2025.
Can you share Atlaslive’s plans for the coming year?
Next year, we aim to enhance our presence in Brazil, including opening a local office. We also plan to expand in Argentina, Mexico, and other markets. We’ll continue developing risk management and data analytics tools, integrating AI, and expanding sweepstakes.
As a sportsbook company, we’ll prioritize developing sportsbook solutions, which we see as a smarter, more informed way for players to engage. To enhance this, we are involving professional sportspeople to ensure we provide a top-notch experience for both professional and casual users.
Source: Exclusive GMB
