The CP Games event brought together more than 200 professionals from the Brazilian iGaming industry at Fazenda Churrascada, in São Paulo, for an immersive and welcoming experience for guests.
With premium barbecue, cigars and an exclusive show by the duo Clayton & Romário, the objective was to discuss the future of the activity in Brazil and featured a presentation of the most important topics of the current moment of the segment in the country.
Regulation
The panel "Regulation, Regulatory Processes, and Impact on the iGaming World" included speakers such as Plínio Lemos Jorge, President of the National Association of Games and Lotteries (ANJL); Bernardo Freire, attorney for Betnacional and partner at Cavalcanti Freire; and Kayky Janiszewki, CEO of Legitimuz.
Among the main insights discussed, the current pre-start moment of the regulated market stood out, with emphasis on the seriousness with which the ordinances were defined, the change in the direction of the sector as of January 1st, responsible advertising, respect for bettors and the government's challenges in taking down illegal websites.
Kayky Janiszewki, CEO of Legitimuz, stated that “not regulating the activity is harmful to society, the sector and the country, as it will allow the grey market to continue to be operated by unreliable operators despite any attempt to block it."
Regarding this, he stressed that it will be a major challenge for the government to take down illegal websites, whether by payment method companies, search networks, advertising platforms or influencers.
Bernardo Freire commented on the recent decision by the Supreme Federal Court (STF), which “brought legal certainty to the sector and was correct.” For him, simply banning advertising is not the right path. “Advertising is the way to identify who is legal and a way for the company to be recognized as authorized by the government.”
He highlighted good examples from the international market in combating illegal gambling, such as England, Denmark, Spain and Sweden. “They all adopted a logic aimed at combating illegality and without banning starting games.”
Plínio Lemos Jorge recalled that the arrival of major broadcasters in the sector, as well as the indication that Caixa will also operate sports betting, is important, but he stressed that this alone is not enough to bring legal certainty and trust.
“The most important thing is effective government action to curb illegal activities, whether through the National Telecommunications Agency (Anatel) or through payment methods. Our concern is not only to bring legal certainty to operators and investors, but also to bettors, who deserve all our respect. We have worked tirelessly to ensure that the sector is recognized as a very important economic activity for society.”
Payment methods and good financial practices
To discuss this topic, CP Games brought together lawyer and financial compliance specialist Sabrina Araújo; Luiz Carlos Zavata, CFO of UpBet; and Fellipe Novoa and Lucas Orion Teles Fernandes Mariano, respectively executive and coordinator of success at iugu.
The main conclusions of this panel were that payment methods for bets comply with the regulations of the Central Bank and the Secretariat of Prizes and Bets, working within strict compliance and security rules.
For the panelists, in addition to complying with government regulations, payment methods must be attentive to constantly improving technology to always improve the user experience, while at the same time guaranteeing them that there are no risks, since they are putting their money at risk if it is not delivered to serious betting houses that comply with good practices and strict compliance.
With a Pix volume of around R$20 billion (US$ 3.5bn) per month, security, with numerous layers of technology, payment methods must ensure that, in addition to complying with legal requirements, they also protect the bettor.
In the debate, it became clear that sports betting houses expect to receive a lot of technology from payment method companies, agility in processing transfers and a focus on delivering the best experience to the end user.
Advertising in the iGaming environment
Marketing and advertising must be designed responsibly, avoiding any association with wealth, showing that online gambling is entertainment like any other and this must be made clear in all campaigns. This was the backbone of the debate on the subject.
To discuss advertising in the iGaming sector, CP Games invited Ricardo Magri, iGaming consultant and CCO of Ebac; Guilherme Frioli, head of advertising at UOL; Eder Schaphauser Ziomek, CEO of UPBet; and Carminne Silva and Matheus Neves, respectively growth marketing executive and customer success coordinator at iugu.
One of the main insights from this panel was the need for all campaigns to take into account that the iGaming sector cannot and should not promise wealth or be aimed at minors. In addition, the panelists were unanimous in stating that the activity must be very careful with influencers, who often do not know what they are talking about. “They need to be trained,” the speakers agreed.
The presentations made it clear how important it is for the concept of responsible gaming to be present in the segment’s marketing and advertising campaigns and that the activity must be presented as a form of entertainment. “This is the challenge for 2025, to redefine the iGaming market,” they agreed.
At the end of the meeting, CP Games praised the timing of the event as a way to demonstrate its commitment to the advancement of the sector in Brazil.
“We connect important players for current debates and to encourage the exchange of experiences and knowledge to build a sustainable business environment based on regulation and innovative solutions,” the company defined.
Source: Exclusive GMB
