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Major League Baseball selects Sportradar to transform player talent scouting

Sportradar announced a multiyear agreement with Major League Baseball (MLB) to offer unparalleled sports performance analysis of amateur baseball prospects, through its Synergy Coaching and Scouting solution, to the league and its 30 Clubs.  This new partnership will revolutionize player talent scouting using Sportradar’s advanced, proprietary technology and highlights the company’s commitment to delivering innovative and game-changing solutions to the league.

Under the agreement, MLB and its 30 Clubs will gain access to an unprecedented depth of player analysis and insights with event coverage expanding significantly, from 3,300 to more than 20,000 games – an over 600% increase. This includes college, international, professional partner leagues and leading amateur leagues, such as the MLB Draft League, the Appalachian League and MLB Develops events, and, for the first time, top high school events.

The Synergy Coaching and Scouting solution is uniquely positioned to address the player evaluation needs of MLB as it leverages Sportradar’s expertise ingesting and transforming millions of data points from video into detailed metrics, actionable insights and dynamic visualizations.

This, combined with Sportradar’s AI-powered sports performance technology, enables Synergy to provide unparalleled, in-depth analysis of every player, play and game situation, and equips MLB and Club scouts with the information and insights they need to streamline the evaluation process, guide draft decisions and support the development of future MLB players.

“Sportradar’s cutting-edge technology, alongside our reputation as a trusted partner to leading US sports leagues, is driving the transformation of sports performance analysis,” said Eduard Blonk, Chief Commercial Officer, Sportradar.

“Through Synergy we are pleased that we are expanding our relationship with MLB, equipping them with the deep data and insights they need to identify the next generation of players. We are eager to continue bringing innovative solutions to MLB.”

“We are excited to expand our relationship with Sportradar and ensure equal access to the Synergy video and data services for all 30 MLB Clubs,” said said John D’Angelo, MLB’s Sr. Vice President of Amateur and Medical Operations.

“This platform has become a key resource for Clubs in the domestic and international scouting process and we look forward to continuing our work with Sportradar in the coming years.”

Sportradar Group, founded in 2001, is the leading global sports technology company that creates immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the company provides sports federations, media, consumer platforms and sports betting operators with a range of solutions to help grow their businesses.

A trusted partner to organisations such as the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA and the Bundesliga, Sportradar covers over one million events annually across all major sports.

With significant industry relationships and sector expertise, Sportradar is not only redefining the sports fan experience; it also protects sports through its Integrity Services division and champions an integrity-driven environment for all stakeholders.

More information about Sportradar at www.sportradar.com.

Source: GMB