GMB – How is Sprint Gaming performing in Latin America?
Juan Carlos García – Things are going very well. We’ve established a very solid product line and are thrilled with the strong response we’ve received from operators across Latin America this year. We have operations in countries like Argentina, Brazil, Chile, Ecuador, Peru, and Mexico, with a particularly significant reception in our live casino vertical.
Live casino is no longer a novelty, but it remains highly attractive. How is this product performing in the gaming market?
Live casino is very well-established and continues to impress. Our strategy focuses on personalization. We don’t offer generic games but rather customized ones, ensuring each brand has its own branding, setting, and a series of benefits that set it apart in the market.
Will Sprint Gaming have distinct studios for each country?
Currently, our first studio has been operational in Paraguay for about 10-12 months. It took almost three years to implement. We are now working on the design and layout of a new studio in São Paulo, which will launch in the first quarter of 2025.
We’re committed to strengthening our presence across Latin America, where we’ve been well-received, thanks to our solid market position and significant contracts with major regional players.
Does Sprint Gaming offer a wide suite of games for Latin America?
Our game suite in the region includes live roulette, auto roulette, the wheel of fortune, blackjack, and baccarat. Additionally, we have a development lab focused on the specific needs of our clients and partners in Latin America.
Speaking of the lab, how is the certification process for Sprint Gaming’s games, especially for Brazil?
We understand that regulation is a crucial step for operating, so we are in the certification process with a team of specialists to ensure compliance across technical, operational, administrative, and commercial aspects.
So, is Sprint Gaming ready for Brazil?
Completely. We’ll be launching in Brazil very soon.
What are Sprint Gaming’s plans beyond the studio in São Paulo?
We’ve already consolidated a significant partnership with the Brazilian group Control F5. Together, we’ll develop a new commercial structure and operate directly to meet the needs of our clients in the country.
Source: Exclusive to GMB
